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However, too much churn could signify something wrong with your app experience. As Lincoln Murphy, founder of Sixteen Ventures, says: "Churn is a symptom of a deeper, underlying disease; that disease is a failure to ensure your customers achieve their Desired Outcome." Also, churn can be costly for your app. You spent a lot of

What is a Virtual Marketplace? The instant access to customer reviews, the negotiable prices, and the extraordinary convenience of marketplace apps is enough to give the behemoth of e-commerce a run for its money. Unlike conventional e-commerce sites, the responsibility of maintaining inventory, shipping logistics, product images, descriptions, and pricing falls on the seller. The

But do we stick to them? While you likely know the answer to that question, you may not know the "why" behind it. Research shows that 43% of people give up only one month after setting a fitness-related goal, with the top reasons for this outcome centered around one common denominator: lack of accountability.

Unity is one of the most popular gaming engines on the market, beloved by indie developers and AAA studios alike. The engine is largely considered beginner friendly with its robust documentation and streamlined user interface. However, designing a game from scratch can be quite an undertaking regardless of your level of experience. Inspired by Unity's

Image Source Getting new users to sign up for your app means nothing if you can't keep them engaged. You need users who will return to your app for more if you want long-term success. In fact, according to research from Localytics, 73% of mobile users will either delete an app or become inactive on

Fifty-one percent of apps are downloaded because of friends and family referrals. However, this marvelous marketing by word-of-mouth only works because users find value in engaging with your application. But driving user engagement can be tricky, especially with the unlimited app choices users have at their fingertips and a quarter of users abandoning an app

Thanks to their low barrier to entry, Unreal Engine and Unity are now two of the most popular choices beloved by indie studios and AAA game developers alike. The low-to-no pricing structure of these game engines managed to revolutionize the industry in a matter of years, convincing large publishers to abandon their old engines and

This new take on a traditionally isolating activity is made possible by the rise of chat solutions for video games. Not only do gamers love the sense of community and camaraderie that chatting with other players creates, but thanks to in-game chat, studios also enjoy the benefits of their users being more engaged, translating to

Now more than ever, gaming is a social experience: according to a recent study, some 77% of gamers in the US see gameplay as an opportunity to connect with friends and make new ones. In-game chat creates a sense of community and camaraderie among players that will keep them coming back for more and

Nearly every part of the travel industry has been transformed by mobile technology. Airline passengers arrive at their gate with tickets already on their phones. Taxis are summoned using ride-sharing apps such as Lyft or Uber, where passengers message their driver directly. Scannable QR codes provide access to museums, art exhibits, sporting events, and concerts.

Take the credit card, for example. Remember the progression from swiping to inserting your chip? Now, all it takes is a simple tap of your card (or your phone) to make an in-person purchase. All three iterations of the same product were striving towards one common goal: convenience. This guiding tenant has worked its way

Image Source Each year, thousands of startups launch products that they're convinced will change the world. However, few of them will find success; according to a report by Startup Genome, only 1 out of 12 startups succeed in the long run. As a product manager, a danger you must avoid is blindly falling in love

The modern consumer demands convenience. Last year, over two billion people completed their transactions online, with sales surpassing the $4.2 trillion mark. Enabling your customers to make in-app purchases and payments is no longer considered nice to have; it's expected. But with great UX comes great responsibility, and protecting cardholder data (CHD) should be at

Building an exceptional SaaS product is just the first step to optimizing the user experience. For customers to get the most from your platform, you also need to provide them with quality support that leads to success. That's because your SaaS customer support has a significant influence over loyalty and retention. According to research by

The role of a product manager is to identify user needs and prioritize features in the product that will meet those expectations. It's why companies that are recruiting will ask you design questions during PM interviews to test your ability to solve challenges, pitch a solution, and bring a product vision to life. The CIRCLES

So you've designed and released a great mobile app. But your work isn't over; in fact, it's just beginning. The next step is to measure how well users respond to it and make continuous adjustments based on data for long-term success. To improve your mobile app and retain more users, you need to be measuring

For your product to be successful, you need to identify your users' needs at every stage of their journey. According to Salesforce, 76% of SaaS customers expect brands to have a well-rounded understanding of their needs and wants. For example, let's say you're running a workplace communication software company like Slack. The needs of your

Today's digital world has gone global. App users expect the ability to communicate with those on the other side of the world as easily as they can with a local user. When they experience delays in real-time communication, it can hurt UX and negatively impact metrics like user engagement, satisfaction, and churn. Your app needs an

User stories help product teams of all sizes conceptualize the product experience and understand users' needs. On top of that, they also align teams on shared product goals and improve collaboration. However, agile product teams need to know how to write user stories correctly in order to get the most out of them. Creating compelling

Online dating in the United States is big business. An estimated 1,500 apps are available for download on Google Play and the Apple App Store, and studies suggest that by 2024, 53.3 million Americans will use internet dating services. Online dating options abound, with many apps supporting different interests, geographical locations, and religious values. But

Telemedicine is booming, but it's not all smooth sailing. January 2023 saw a jump in telehealth use, up to 5.9% from 5.5% the month before. It sounds promising, but the industry faces hurdles behind the scenes: think regulatory red tape, tech headaches, and privacy worries. For providers and patients alike, navigating this evolving landscape is

Mobile app adoption is at an all-time high, with new app and game downloads reaching 137.8 billion in 2024. This translates to more than 262,000 apps downloaded per minute. But despite such impressive app downloads and usage metrics, the majority of apps struggle with retention rate, a key performance indicator tracking the percentage of

The more you understand your customer's user journey, the better you can tailor your product to fit their needs. However, that often feels easier said than done. Many product managers still use outdated single-list product backlogs (which are just to-do lists) that don't help PMs prioritize work according to what the customer wants. If you want to

Product growth doesn't just depend on acquiring new users; it also depends on engaging the ones you have and delivering an exceptional experience. Companies with fully engaged customers have a 55% higher share of revenue and 63% lower customer churn. You can optimize your user engagement with a better product experience. A good product experience

How can you really know what a customer needs? So much of their experience happens behind closed doors, internalized and influenced by their own perceptions of value. It's a little easier when you have a group of people together who share a similar experience or have similar needs. But you're always working with imperfect data.

To understand the future of technology in education, we need to know what's happening now. We've seen recent changes in the industry that seem to be paving the way for a new wave of online learning for entrepreneurs, edtech developers, instructors, and learners alike. A deep dive into these changes can show what we might

When you have important messages that you want to be able to see quickly, you can use the pinned messages feature. Pinned messages are flagged as special and can be set up so that you see them at the top of your folder, channel, conversation, etc. Pinned messages are used to share information and resources

In 2017, start-up darling OfferUp, fresh off a $130 million round of funding that set the company's valuation over $1 billion, was moving into a new 70,000-square-foot office near Seattle to accommodate a rapidly growing employee headcount. And the company needed some new furniture. Luckily, it knew just the place to look, eventually outfitting the

The core subjects of mathematics, science, English, and history are critical to academic success. However, many institutions fail to teach essential skills for career development, such as effective email and video chat communication, managing client relations, and more. Danny Rubin, founder of Rubin Education, identified this learning gap while working as a broadcast journalist in

A chat app generates a lot of data based on user interactions. In some cases, such as when you need to provide chat transcripts of a livestream event to the event organizer, it's essential to have easy access to that data in a flexible format. You can then transform the data into your preferred format

If edtech tools were important to school systems and educators before 2020, they are now essential to engage students in remote or hybrid learning models. A new era of technology-dependent education calls for improved solutions and virtual classrooms to manage exponential user growth. This guide is a comprehensive roadmap of how to build an effective

For nearly two decades, Stephen Green has played a major role in reimagining the scope and direction of higher education among U.S. colleges and universities. Green currently serves as Chief Program Officer at Noodle Partners, the country's leading provider of online program management, where he develops innovative strategies to assist colleges and universities in providing

It's common in chat apps to encounter users who engage in disruptive behavior such as trolling or even scamming, especially as the chat community grows in user count. Stream Chat already provides many moderation tools to help you deal with these problematic users in specific ways. Stream Chat recently gained a new moderation tool to

Telemedicine is now the preferred channel for patients needing prescriptions and to treat minor illnesses; 80% of consumers have used a telemedicine app at least once. According to research by McKinsey, telemedicine app usage is 38 times higher than pre-COVID pandemic usage. People are realizing the benefits and convenience that come with virtual healthcare, and

If you've ever taken an entry-level course at a public university, you know lectures can contain upwards of 500 students, making it next to impossible to get one-on-one time with your professor. Recognizing the communication challenges in higher education, entrepreneur Tade Oyerinde founded Campuswire, an intuitive website and app designed to connect professors with their

As your chat app grows in user count, it's expected to encounter users who misbehave and share content in undesirable ways. To help you deal with this issue most efficiently, Stream is continually building new moderation tools to help tackle these problems in specific ways. Stream's newest moderation tool is the shadow ban. Also known

Live chat is now the preferred support channel for customers between the ages of 18 and 49. Customers prefer to use live chat because they receive real-time support without having to wait for a live operator. They're able to get support at a time - and in a form - that's most convenient for them.

If a company adds chat to its app, it may have its own customer base. If you're building a SaaS application, one customer must not have access to the chat information of another customer, primarily if these customers exist within the same competitive landscape. For example, imagine if a company had both Nike and Adidas

About Betabrand Betabrand is an online women's apparel company known for Dress Pant Yoga Pants and other activewear for everything from work to travel. The brand's customers participate in the design process by voting on new clothing concepts and providing their feedback, helping the company bring the best new products to market based on their

With the explosion of new technology in secure healthcare communications, there are many applications in the market that make communicating with patients easier, while also keeping their Protected Health Information (PHI) secure. While researching chat with PHI concerns in mind, I came across some really great HIPAA compliant chat apps that provide the functionality needed

There are a lot of options available when it comes to finding the right chat solution for your app. You'll likely evaluate the features, compliance standards, performance, and support plans of each provider, maybe adapting your use case to embrace the unique functionalities of your front runner. But while your use case may be flexible,

"From posting updates to commenting and more, Stream provided us with the most flexible and scalable solution for displaying all our user's activities. The Stream team made implementing our news feed solution a collaborative experience and ultimately the right decision for us." - Paul Chambers, Artist Evangelist at Sketchfab. Sketchfab's community consists of artists, designers,