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How to Optimize the Remote Employee Experience in 2022

The shift from office to home has called for a rearrangement of employee engagement strategies, communication channels, and company dynamics so employees can acclimate to a new office landscape. In a remote workspace, improving the employee experience (EX) means relying on new te…

4 Proven Ways To Increase Daily Active Users (DAU)

It’s a helpful pulse check on the growth of a product and trends in user behavior. And it gives insight into how many people check your product and the perceived value from the interaction. But keep in mind that not all apps should use DAU as a measure of success. This is because…

How to Build a Video Chat App: Types, Cost, & Must-Have Features

Recent advancements in real-time audio and video chat technology have enabled apps to incorporate these elements to become the most convenient connection methods. In this article, we’ll take a 1,000 ft view of the video chat app market and its most popular apps, cover must-have f…

How to Create Effective User Scenarios: A Step-by-Step Guide

The combination of data and storytelling is a powerful one. Steve Jobs once said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” A user scenario is a tool to imagine a user’s…

4 App Features to Keep Users Engaged

Did you know that 71% of app users churn in the first ninety days after downloading an app? Keeping users engaged can be tough, especially when time is precious and users are impatient to resolve actions quickly. Yet, making the effort to include features for user engagement is i…

10 Best Video Calling APIs: Benefits & Features

What was once a safety precaution, remote medical appointments, events, classrooms, and meetings are now popular and even preferred alternatives to in-person communication and transacting. Your app will need to incorporate an element of video chat to stay competitive. Luckily, vi…

Mobile App APIs: The Key to Easy Development & Quality UX

While the benefit of these standalone functionalities is clear, there are plenty of solutions working behind the scenes, like social preferences, geo-location, and usage history that enhance UX even more. Mobile APIs make these advancements possible and affordable for engineers t…

5 Ways Experienced App Developers Avoid Bad UX Design

However, as Steve Jobs said, “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Ultimately, your app’s UX design will be what converts repetitive and engaged users. A good UX design caters to a customer’s needs by enhancing …

4 Ways to Conduct a Customer Sentiment Analysis

If users feel dissatisfied or have bad experiences with your product for too long without checking in with how the user is doing, they’ll leave before you can make the improvements they want. In fact, according to research by Zendesk, 76% of customers are willing to switch to a c…

7 Benefits of Chatbots

Research from Gartner predicts that by the end of 2022, 70% of customer interactions will involve technologies like chatbots and mobile messaging. It doesn’t stop there. More and more companies are already adopting chatbots as part of their customer service experience. According …

What Are Vanity Metrics (And How to Identify Them?)

But you need to identify them. Otherwise, you could be tracking or prioritizing metrics that don’t actually help you improve your app’s performance. In some cases, only looking at these vanity metrics can make you collect misleading insights about your target user. This blog post…

What Is Your “North Star Metric?” (And How to Find It)

A north star metric is a company’s primary metric to measure its app’s success. Sean Ellis, entrepreneur and founder of GrowthHackers, was the first person to coin the term. “The North Star Metric is the single metric that best captures the core value that your product delivers t…

Trust and Safety: Reduce Risk on Your Platform

It is the responsibility of online platforms to create a safe environment its users can trust, enjoy, and recommend to others. When businesses fail to moderate user-generated content, they risk alienating their audience and contributing to churn. Many businesses are looking to Tr…

Introducing Video Attachments for Stream’s React Native Chat SDK

Stream is excited to announce a new version of our React Native Chat SDK. This release makes it easy to add full video file/attachment support out of the box to your chat application without needing to go through a time-consuming SDK upgrade. Your end users can now upload, send, …

How to Identify Your Power Users (And How to Keep Them)

And user retention is low. Within a month of downloading an application, somewhere between 87% and 97% of its users will abandon it. The key to mitigating this high risk of churn? Meet the needs of the app’s users. But when it comes time to make advancements to the app, not all u…

How to Run Churn Analysis (And Retain More Users)

However, too much churn could signify something wrong with your app experience. As Lincoln Murphy, founder of Sixteen Ventures, says: “Churn is a symptom of a deeper, underlying disease; that disease is a failure to ensure your customers achieve their Desired Outcome.” Also, chur…

The Importance of Moderating In-Game Chat

Trolls, bad actors, and even bots can dismantle trust within video game communities by harassing other players and posting offensive or spammy content within the chat platform. Moderating multiplayer video game chat is essential to mitigating the harmful effects of toxic content …

How to Use the RICE Score Model to Prioritize App Features

The RICE score model is a feature prioritization technique that helps you make better decisions for your roadmap based on various factors. Intercom first developed the method when it wanted to make better decisions in its product roadmap and manage its feature ideas. The RICE pri…

Use These 4 In-App Marketing Tactics to Engage More Users

However, months after your mobile app’s release, you notice a recurrent problem: customers aren’t engaging with your app. That’s when you’ll need an effective in-app marketing strategy. In-app marketing refers to any message or marketing campaign that you send to active users whi…

Announcing Stream Firebase Extensions for Chat and Feeds

Improving developers’ lives is one of the primary goals at Stream–from our SDKs, tooling, and documentation, we always work with our community to build features developers love using. Today, we are excited to share a project we have been working on with the team at Firebase. Toge…

How AI Can Help Identify & Moderate Harmful Content

Machine Learning Engineer Chiara Caratelli covers how Natural Language Processing (NLP) technology can be leveraged to identify and moderate commercial spam at DeveloperWeek Europe 2022. Whether you’re attending a virtual event or watching your favorite gamer on a live stream, co…

Announcing v4 of the Flutter SDK for Stream Chat

Over the last few months, our Futter team has been hard at work making significant improvements to the Stream Chat Flutter SDK. This version is focused on improving the developer experience by giving you more control and flexibility in how you use our core components and UI widge…

Gaming Trends: Video Game Industry Growth Statistics

Now, with VR gaming tech, players can virtually lose themselves in alternate realities. In what could be the most significant era in human history, with technology evolving at lightning speed, inquiring minds want to know where gaming will go from here. One of the most accurate w…

The Ultimate Guide to Chat Moderation

What is Chat Moderation? Chat moderation is the act of reviewing and regulating user-generated messages and content posted on a platform to ensure it’s not inappropriate or otherwise harmful to the brand’s reputation or its users. Why is Chat Moderation Important? Chat is paramou…

What Is A Customer Success Specialist And What Do They Do?

Image Source: Unsplash “If we don’t have successful customers, we can’t have a successful business,” said Jamie Domenici in a blog post when she served as the global SVP of customer adoption at Salesforce. But how do you make sure your customers are successful? By devoting someon…

How To Write A Positioning Statement (With Examples)

Image Source: Unsplash A positioning statement explains briefly how your mobile app solves the needs of your target user and aligns your internal team on how to move forward. The statement sets the foundation for your marketing efforts and how you want the market to perceive your…

4 Best Mobile User Acquisition Tactics To Attract New App Users

Unsplash You could develop and release the best app in the world. But if you’re not promoting and marketing your app to boost awareness, you’re shooting yourself in the foot. Mobile acquisition is an integral part of managing a mobile app. Without any users, you don’t have an app…

What Is A Soft Launch And Why Is It Important For Your App?

Image Source So you have an app, but it’s not ready to go to market. You first need feedback from users to tell you what’s working and what’s not. And how do you do it? By soft-launching your app before going into a full release. A soft launch is a strategy that involves releasin…

Measure These 5 Metrics To Improve Your Mobile App Adoption

Image Source Your mobile app’s success depends on how well you can get users to adopt your product and stick around. User adoption refers to the process a mobile app user goes through to become accustomed to an app and start using it repeatedly. According to angel investor Andrew…

Top 10 Messaging Platform Features to Connect Remote Teams

Only two years later, 16% of companies worldwide are operating business as usual without a single office space. Technology has been a boon to the success of newly remote teams. Project management, document storage, and goal-setting tools have enabled workers to reimagine processe…

How to Prevent Commercial Spam with Machine-Generated Text Detection

If you’ve ever participated in a public online chat that’s suddenly inundated with identical messages encouraging you to click on a certain link, you’ve experienced the frustration of commercial spam. In addition to being annoying for chat users, commercial spam also deteriorates…

4 Customer Winback Tactics to Re-engage Inactive Users

Image Source The average consumer has 40 apps installed on their phone, according to research by Simform, and is inactive on more than half of them. That’s over 20 apps that acquired an interested user but lost that user sometime after the app download. Those apps could spend res…

What is a Social Learning Management System?

Learning management systems (LMS) enable businesses to house and distribute important documents. Unlike a traditional file sharing service, an LMS platform is dynamic and capable of streamlining critical processes. Many businesses leverage an LMS to automate employee onboarding, …

Announcing Stream’s Android v5.0.1 Chat SDK

We added some major improvements (and quality of life fixes) to our v5.0.1 update with a focus on the following items: Merging the ChatClient and ChatDomain classes, and adding a new OfflinePlugin class New image and name properties for Channel and User models Improved UI Compone…

How to Increase Virtual Marketplace Sales with In-App Chat

What is a Virtual Marketplace? The instant access to customer reviews, the negotiable prices, and the extraordinary convenience of marketplace apps is enough to give the behemoth of e-commerce a run for its money. Unlike conventional e-commerce sites, the responsibility of mainta…

4 Ways To Optimize Remote Communication

Image As the world slowly finds a way out of the COVID-19 pandemic, remote work is here to stay. According to Upwork’s Future Workforce Report, businesses expect 58% of their workforce to be fully remote within the next five years. However, the rise of remote work comes with a ne…

6 In-App Chat Features for Casino & Gambling Apps

From playing poker to going all-in on your favorite thoroughbred, online gambling sites enable people from around the world to place bets on traditional casino games, novel games, and sports teams alike. The online gambling industry is rapidly growing, and every year more players…

How to Build a Fitness App

But do we stick to them? While you likely know the answer to that question, you may not know the “why” behind it. Research shows that 43% of people give up only one month after setting a fitness-related goal — with the top reasons for this outcome centered around one common denom…

New Major Release: React Native v4 Chat SDK

This major release comes packed with new feature sets, DX and UX improvements, UI customizations, and so much more. Keep reading for a brief summary of what’s included in the update, or check out the “What’s New in v4?” section of the documentation for a deeper look. Highlights N…

4 Different Ways to Conduct User Segmentation

Image Source Over 66% of customers expect your company to fully understand their needs. The tricky thing is those needs will be completely different from user to user, since not all mobile app customers are the same. User segmentation can help you better understand those customer…

7 Tips to Choose a Chat API Provider

More product teams than ever before are choosing to buy app functionality from an API/SDK provider rather than building it from the ground up. According to a Nordic APIs report, three in four professional app developers rely on third-party APIs to easily incorporate tough-to-code…

Build vs. Buy: What Product Managers Must Consider Before Developing Activity Feeds

When successfully integrated, you can leverage your activity feed to increase your app’s user engagement and retention rates while lowering customer acquisition costs (CAC). But before you can enjoy a performance boost, you must first decide whether to build your activity feed so…

How to Create a User Adoption Strategy

Image Source Getting new users to sign up for your app means nothing if you can’t keep them engaged. You need users who will return to your app for more if you want long-term success. In fact, according to research from Localytics, 73% of mobile users will either delete an app or…

Stream’s Latest SDK for Unity Engine Unites Players Through In-Game Chat

Unity is one of the most popular gaming engines on the market, beloved by indie developers and AAA studios alike. The engine is largely considered beginner friendly with its robust documentation and streamlined user interface. However, designing a game from scratch can be quite a…

7 Ways to Increase App Engagement

Image Source Keeping users engaged is a critical challenge for many mobile apps. According to research by Upland, 25% of users stop using an app after just one day. It’s not enough to focus on driving the most users to your mobile app. Without an app engagement strategy, users wi…

7 Key Practices For an Effective Customer Engagement Strategy

It’s not enough to sell a fantastic product — delivering an excellent customer experience matters just as much. According to Salesforce research, 80% of customers believe that their experience with a company is as important as the products they sell. You need an effective custome…

Unreal vs. Unity for Beginners: Choosing the Best Gaming Engine

Thanks to their low barrier to entry, Unreal Engine and Unity are now two of the most popular choices beloved by indie studios and AAA game developers alike. The low-to-no pricing structure of these game engines managed to revolutionize the industry in a matter of years, convinci…

User Research Methods for Each Stage of Product Development

Image Source As Ralf Speth, CEO at Jaguar, says: “If you think good design is expensive, you should look at the cost of bad design.” In all business decisions, failure to anticipate a customer’s expectations can end in disaster. For example, do you remember New Coke? Tropicana’s …

6 Ways to Use Ecommerce Personalization to Drive More Sales (With Examples!)

Image Source Personalization has become the gold standard in ecommerce. According to research from Epsilon, 80% of customers feel more motivated to purchase from a brand if it offers a more personalized experience. Ecommerce personalization involves tailoring your messaging, cont…

In-Game Chat: An Intro to Text, Voice, & Video Messaging

This new take on a traditionally isolating activity is made possible by the rise of chat solutions for video games. Not only do gamers love the sense of community and camaraderie that chatting with other players creates, but thanks to in-game chat, studios also enjoy the benefits…