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Video game engines make the process of building a game efficient and productive. Instead of building everything from start to finish, game engines come with ready-made components that developers can use, such as artificial intelligence, 3D graphics, and rendering. There’s no one-…

Thanks to their low barrier to entry, Unreal Engine and Unity are now two of the most popular choices beloved by indie studios and AAA game developers alike. The low-to-no pricing structure of these game engines managed to revolutionize the industry in a matter of years, convinci…

Image Source As Ralf Speth, CEO at Jaguar, says: “If you think good design is expensive, you should look at the cost of bad design.” In all business decisions, failure to anticipate a customer’s expectations can end in disaster. For example, do you remember New Coke? Tropicana’s …

Image Source Personalization has become the gold standard in ecommerce. According to research from Epsilon, 80% of customers feel more motivated to purchase from a brand if it offers a more personalized experience. Ecommerce personalization involves tailoring your messaging, cont…

This new take on a traditionally isolating activity is made possible by the rise of chat solutions for video games. Not only do gamers love the sense of community and camaraderie that chatting with other players creates, but thanks to in-game chat, studios also enjoy the benefits…

Quill, a software company that aimed to be a more focused and productive version of Slack, was recently purchased by Twitter to improve the social media platform’s direct message experience. Launched in February 2021, Quill was up and running for just 10 months before announcing …

Image Source As a product manager, you’ll have to deal with the dilemma of getting many feature requests from different departments on what needs to be in the roadmap. But the problem is, you won’t be able to act on every request. So, to manage the long list of possible features,…

User interviews are an excellent approach to product discovery. Speaking to customers directly helps you collect valuable insights on their needs, so you can figure out whether your product ideas match their expectations. However, running compelling customer interviews involves m…

With Stream’s new Angular Chat SDK, developers can quickly build and integrate Stream’s enterprise-grade chat into any application written in Angular. Our SDK is built from the ground up to seamlessly integrate and scale with your project. In just a few lines of code, developers …

Stream’s SwiftUI SDK gives iOS developers simplified access to all of Stream’s in-app chat API features, making it even easier for teams to iterate on designs and achieve their goals while writing less code. You can integrate our SDK into any new or existing iOS application, comp…

Now more than ever, gaming is a social experience — according to a recent study, some 77% of gamers in the US see gameplay as an opportunity to connect with friends and make new ones. In-game chat creates a sense of community and camaraderie among players that will keep them comi…

Like many great startups, FanScout started by identifying a problem. For developer David Brear, this problem occurred during a weekend trip in New York City. Brear wanted to catch the Washington Capitals playing the New York Rangers in a sports bar — an important ice hockey game.…

Keeping users hungry for more is critical to your product’s success. To do so, you must communicate with them effectively to catch their attention and give them reasons to come back. That’s where in-app messaging comes in. In-app messaging is contextual and is comprised of real-t…

Whether you’re strategizing a plan of attack with your teammates or simply looking to catch up with old pals over a game, a user-friendly communications tool can exponentially improve your favorite pastime and be the perfect alternative to in-game chat. In this article, we’ll cov…

There are plenty of ready-made solutions on the market to get your customer support (CS) operation off the ground quickly, but they’re not without their drawbacks. Building a bespoke customer support interface can provide more customization and flexibility but at a higher develop…

Image Source And at the end goal of each habit, there is a reward. For example, when we drink our sip of coffee in the morning, we feel energized and ready to tackle our tasks for the day. Or, when we feel stressed, we might decide to meditate as a way to calm ourselves down.

When we compare an app with a social environment to one without, the latter sees lower user engagement rates, a higher cost-per-install (CPI), and more frequent churn. Enabling users to chat amongst themselves creates a sense of community that doubles as a powerful acquisition an…

How to Deliver Better Data-Driven Marketing with Product Analytics Image Source Data is the product marketer’s best friend. Leveraged correctly, it gets rid of any guessing on the motivations of your target user, so you can launch and test marketing campaigns that deliver the bes…

Nearly every part of the travel industry has been transformed by mobile technology. Airline passengers arrive at their gate with tickets already on their phones. Taxis are summoned using ride-sharing apps such as Lyft or Uber, where passengers message their driver directly. Scann…

This guiding tenant has worked its way into the customer support space, creating the concept of conversational banking. The biggest challenge facing banks today is customer retention. Customer acquisition costs (CAC) are at a record high, and so are their expectations. Our cultur…

Image Source Each year, thousands of startups launch products that they’re convinced will change the world. However, few of them will find success; according to a report by Startup Genome, only 1 out of 12 startups succeed in the long run. As a product manager, a danger you must …

The modern consumer demands convenience. Last year, over two billion people completed their transactions online, with sales surpassing the $4.2 trillion mark. Enabling your customers to make in-app purchases and payments is no longer considered nice to have; it’s expected. But wi…

Image Source Modern technology has fueled the success of telemedicine, which allows doctors to treat and diagnose their clients from home, even if they’re thousands of miles away. Statista expects the telemedicine market to reach a whopping $459 billion by 2030. Telemedicine comb…

Image Building an exceptional SaaS product is just the first step to optimizing the user experience. For customers to get the most from your platform, you also need to provide them with quality support that leads to success. That’s because your SaaS customer support has a signifi…

Product design is the backbone of the tech we use every day — our computers, our phones, and our apps. It’s everything that happens behind the scenes to ensure products provide the most value to their users. It’s a process that helps you confirm you’re solving a real problem in t…

Chat moderation at scale just got easier — with the GA release of Stream’s Advanced Moderation feature, human moderators can harness the power of machine learning to stay one step ahead of bad actors. Advanced Moderation reviews messages as they’re sent, automatically detecting i…

Whether it be for business or pleasure, traveling can often feel lonely: Travelers are typically surrounded by other people, but making that first connection can be difficult. While waiting for a flight in a crowded airport, William Cooper, co-founder of the startup travel app Ab…

Stream is excited to announce a new major version of our iOS Chat SDK. This release comes packed with performance improvements that will enhance the overall developer experience by providing more flexibility and control over customizations when incorporating chat and messaging fu…

The role of a product manager is to identify user needs and prioritize features in the product that will meet those expectations. It’s why companies that are recruiting will ask you design questions during PM interviews to test your ability to solve challenges, pitch a solution, …

This article is geared towards product managers who have found themselves inheriting a new product, whether that be from changing companies, taking over a new product line within your company, or something else entirely. It is written for more technical SaaS products (such as Str…

During agile development (or Scrum), product owners manage all the tasks, processes, and workflows. They oversee each sprint and make sure that the developer team progresses toward turning the product vision into reality. The product owner is responsible for maximizing the produc…

Camila Landivar says that her mom, Paula, has always had a magnetic personality. In her work as a fitness instructor, she’s not only able to motivate people to do one more pushup, but also she inspires them to follow a more holistic and healthy lifestyle outside of the gym. That’…

If you’re in the startup world, you probably worship at the altar of product-market fit. It’s the #1 obsession for many startup entrepreneurs who want to position their product for success. “In my view, product/market fit is the most important thing to get right as a startup,” sa…

Stream is proud to announce native support for app localization (l10n) and internationalization (i18on) across four of our flagship in-app chat SDKs, including React, React Native, Flutter, and Android (Kotlin, Java, & Jetpack Compose), with support for iOS app localization comin…

The best way to approach product development is not to pursue every feature someone proposes just because it seems like a good idea. Instead, the key is to focus on the features that will make the most significant impact on your goals. Impact mapping is a tool for product develop…

A product manager will have to juggle different and sometimes competing requests from internal and external stakeholders. For example, the sales team wants you to include as many features as possible, the engineers want to set realistic goals, and the C-suite pressures you to del…

Can you remember the last time you visited a brick-and-mortar bank? Neither can we. Chances are that the majority of your banking, stock trading, peer-to-peer payments, and cryptocurrency activity is now completed through an app or website. Financial technology, commonly known as…

So you’ve designed and released a great mobile app. But your work isn’t over; in fact, it’s just beginning. The next step is to measure how well users respond to it and make continuous adjustments based on data for long-term success. To improve your mobile app and retain more use…

When we released the free Stream Maker Account in March 2021, we hoped that qualifying early-stage tech entrepreneurs, students, hobbyists, and coders would use our activity feed and chat APIs to help put their ideas into action. After nearly six months, we’re blown away by the b…

The best way to grow in your career as a product manager is to get advice from mentors whom you admire. As the saying goes: “Fools learn from their own mistakes, while wise men learn from the mistakes of others.” Learning about the experiences of other successful product managers…

When you walk into a brick-and-mortar retail store, chances are that a store employee will approach you to make a personal connection, and ask if you need help finding a specific item. This common retail practice opens the door for salespeople to connect with customers, answer qu…

So your team of marketers, developers, and salespeople worked hard to launch your product, and you’re starting to see the results. Your list of subscribers is exploding, you’re bringing in new revenue, and users are upgrading their memberships. So far, so good, right? However, af…

It’s five to 25 times more expensive to acquire new users then to retain existing ones. So your product team should be continually thinking of ways to reduce churn rate and retain more users. Keeping customers long-term starts with onboarding them correctly. The user onboarding p…

Stream is excited to announce a new major version of our Flutter Chat SDK, giving developers in the Flutter community even more flexibility to add any type of chat or messaging experience to any type of mobile app. This release improves performance and reliability and makes it ea…

Dermatologists rely on visual assessment to diagnose and treat skin conditions, and since most patients have a phone with a camera in their pocket, telehealth tools that enable patients to capture and send images of skin lesions to their doctor seem like a no brainer. But to gaug…

Building a great product is no easy feat. From prototyping to planning out your roadmap, product managers will need to use different tools for each step of the way. Building a software product is like building your own canoe: if you don’t have the right tools for each part of the…

Stream enables thousands of companies, from small startups to enterprise corporations, to easily integrate chat and activity feed functionality into their software products. Increased engagement, improved user experience, and elevated app stickiness are just several of the many b…

For your product to be successful, you need to identify your users’ needs at every stage of their journey. According to Salesforce, 76% of SaaS customers expect brands to have a well-rounded understanding of their needs and wants. For example, let’s say you’re running a workplace…

The user’s product journey consists of various stages. And if there’s friction at any point, you might just lose your customer for good. That’s where user stories come in. They’re an essential element of the agile methodology and help you better understand the user’s expectations…

Building a product that retains users starts by understanding their needs. If not, you’ll just have a product with plenty of fancy features but doesn’t really solve the challenges of your user. How can product managers better understand the product experience from the user’s pers…