Product: Marketing

5 Product Engagement Metrics to Track

User acquisition is integral to growing your product and customer base. But that’s just the first part: success depends on retaining those existing users and keeping them engaged in the long term. As Brian Balfour, former VP of growth at HubSpot, once said: "If your retention is …

How to Build Your SaaS Community (+ 5 Successful Examples)

Companies realize that investing in their community can deliver huge benefits — since 2020, there’s been a 22% increase in organizations with a dedicated Community team. Building a thriving SaaS community takes a significant investment of time and resources — especially for start…

What Effect Does Remote Work Have On Productivity?

Research from Microsoft shows that over 52% of people are considering switching to a fully remote or hybrid job. Working from home became our new normal within just a few years. As a result, many companies have studied how remote work directly impacts employee productivity. With …

Remote Team Management Tips for Success

According to research by Microsoft, over 53% of people are currently considering switching to a hybrid or remote job. However, this push for remote work brings up new challenges that in-person managers have never faced: How do you communicate effectively with employees when you’r…

46 Remote Work Statistics Employers Need to Know

By the end of 2022, it’s estimated that 25% of all job vacancies will be remote. Apart from the improvement in work-life balance and increased benefits, remote work has the potential to be advantageous for both companies and employees. However, old concerns remain for management,…

Customer Education: A Guide To Maximizing Product Value

It won’t matter how many users download your app if they don’t understand how it works or how they can maximize its benefits. And since half of all mobile apps get deleted within one month of downloading, you won’t have long to win users over and earn their loyalty. The fastest w…

The Product Manager’s Guide to App Retention

High installs mean nothing if you can’t retain your new users in the long term. In fact, according to AppsFlyer, American app users uninstall 43% of the apps they download on their phone within 30 days.  Indeed, app retention isn’t something you have direct control over. After al…

40+ Telemedicine Statistics to Know in 2021

The global Coronavirus pandemic has changed the way we work, the way we play, and the way we approach healthcare. We’re not sure where we will land once we get through this. Still, understanding the usage and growth of the telemedicine industry in the recent past can help us gain…

A Guide to Developer Marketing in 2020

Initial Thoughts Stream provides Feeds, which allow developers to build event-driven applications similar to social media platforms such as Instagram, Facebook, or Twitter, in a matter of days versus months or years. Stream also provides Chat, a product that enables developers to…