Product : Marketing

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Mobile App Marketing: How To Hook and Retain Customers in a Crowded Space

In 2023, "There's an app for that!" is more than a catchphrase — it's the truth. With more than 5.6 million mobile apps available on the Apple App Store, Google Play, and Amazon Appstore, users have no shortage of options. Standing out in a crowded mobile app market is tricky, to say the least. How
Read More12 Min Read

50+ Telemedicine Statistics to Know in 2023

Telehealth use skyrocketed during the global Coronavirus pandemic — and the telemedicine market is still experiencing unprecedented growth. But staying ahead of the competition in a rapidly growing and changing industry isn't easy, especially for web and app developers in the healthcare industry who have to provide a best-in-class patient experience and comply with strict
Read More5 Min Read

5 Product Engagement Metrics to Track

User acquisition is integral to growing your product and customer base. But that's just the first part: success depends on retaining those existing users and keeping them engaged in the long term. As Brian Balfour, former VP of growth at HubSpot, once said: "If your retention is poor, then nothing else matters." As a product
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How to Build Your SaaS Community (+ 5 Successful Examples)

Companies realize that investing in their community can deliver huge benefits --- since 2020, there's been a 22% increase in organizations with a dedicated Community team. Building a thriving SaaS community takes a significant investment of time and resources --- especially for startups, which will have fewer resources to invest than SaaS scale-ups. So follow
Read More8 Min Read

What Effect Does Remote Work Have On Productivity?

Research from Microsoft shows that over 52% of people are considering switching to a fully remote or hybrid job. Working from home became our new normal within just a few years. As a result, many companies have studied how remote work directly impacts employee productivity. With so much research on the subject of remote work
Read More7 Min Read

Remote Team Management Tips for Success

According to research by Microsoft, over 53% of people are currently considering switching to a hybrid or remote job. However, this push for remote work brings up new challenges that in-person managers have never faced: How do you communicate effectively with employees when you're not face-to-face? And how can you make sure that remote employees
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46 Remote Work Statistics Employers Need to Know

By the end of 2022, it's estimated that 25% of all job vacancies will be remote. Apart from the improvement in work-life balance and increased benefits, remote work has the potential to be advantageous for both companies and employees. However, old concerns remain for management, while the younger employees embrace change and drive improvements. Here's
Read More10 Min Read

Customer Education: A Guide To Maximizing Product Value

It won't matter how many users download your app if they don't understand how it works or how they can maximize its benefits. And since half of all mobile apps get deleted within one month of downloading, you won't have long to win users over and earn their loyalty. The fastest way to help your
Read More7 Min Read

The Product Manager’s Guide to App Retention

High installs mean nothing if you can't retain your new users in the long term. In fact, according to AppsFlyer, American app users uninstall 43% of the apps they download on their phone within 30 days.  Indeed, app retention isn't something you have direct control over. After all, you can't physically stop people from deleting
Read More7 Min Read

7 Developer Marketing Tactics That Work

That makes them a challenge to market to. They're not an audience to whom you can target an Instagram ad and expect to reap the rewards. They want straightforward messaging about your product's features and clear pricing information upfront and to see the product in action. Developer marketing is just another phrase for marketing to
Read More7 Min Read