Product : Roadmap

How can you really know what a customer needs? So much of their experience happens behind closed doors, internalized and influenced by their own perceptions of value. It’s a little easier when you have a group of people together who share a similar experience or have similar needs. But you’re always working with imperfect data.

According to a 2019 Roadmap.com survey, 50.3% of product managers think their company’s overall strategy lacks clarity. Which makes sense — top-down directives, even those with merit, are often too nebulous to provide the kind of guidance teams need to drive results. So, how do you add in the necessary level of clarity and direction

Releasing a new product or feature to market is a big deal. That single event is the culmination of a significant amount of work across every part of your team. With so much riding on that initial product experience, why are 45% of product launches delayed by at least a month, according to a 2019