A Step-by-Step Guide to Product Discovery & Understanding Customer Needs
How can you really know what a customer needs? So much of their experience happens behind closed doors, internalized and influenced by their own perceptions of value. It’s a little easier when you have a group of people together who share a similar experience or have similar need…
Building Out a Solid Product Plan is Easier Than You Think
According to a 2019 Roadmap.com survey, 50.3% of product managers think their company’s overall strategy lacks clarity. Which makes sense — top-down directives, even those with merit, are often too nebulous to provide the kind of guidance teams need to drive results. So, how do y…
5 Reasons You Need to Rethink Product Development Strategy
Releasing a new product or feature to market is a big deal. That single event is the culmination of a significant amount of work across every part of your team. With so much riding on that initial product experience, why are 45% of product launches delayed by at least a month, ac…