How to Build a Product First Mindset in 2024: The Product Folks Insurjo ‘24 Recap

Missed Stream’s CPO Marcelino Moreno speak at The Product Folks Insurjo ’24? No worries! We’ve recapped his presentation and shared the recording.

Emily R.
Emily R.
Published February 13, 2024

In the dynamic world of product management, success hinges not only on innovative ideas and market understanding but also on the adoption of a strategic mindset. To excel in this role, it's crucial to embrace a set of guiding principles that steer decision-making, problem-solving, and overall approach. 

Stream's Chief Product Officer Marcelino Moreno introduced his eleven fundamental principles of how to build a product-first mindset at The Product Folks: Insurjo '24. In case you missed it, we've recapped his key points below.

1. Know Your Customer

Understanding your customer's needs, pain points, and aspirations is paramount. Dive deep into their psyche to create products that resonate and add genuine value to their lives.

2. Be Mission-Driven

Align your efforts with a clear mission and vision. Let these guiding stars steer your product development journey, ensuring every decision contributes to the larger purpose.

3. Be Logical

In the whirlwind of ideas and possibilities, maintain a logical approach. Ground your decisions in rationality, weighing pros and cons, assessing risks, and anticipating outcomes based on sound reasoning.

4. Be Data-Informed

Data is your compass in the sea of uncertainties. Leverage analytics, user feedback, and market trends to make informed decisions and validate assumptions.

5. Content over Process

While processes are essential for efficiency, never lose sight of the end goal. Prioritize content — the substance, value, and impact of your product — over rigid adherence to processes.

6. Problems Before Solutions

Before jumping to solutions, thoroughly understand the problem at hand. Uncover the root causes, explore alternative perspectives, and craft solutions that directly address the core issues.

7. Focus on Closing

Product management is not just about ideation; it's about execution. Channel your energy into closing — bringing ideas to fruition, launching products successfully, and iterating based on real-world feedback.

8. Learn and Share

Embrace a culture of continuous learning and knowledge sharing. Each success and failure is an opportunity to grow collectively and refine your approach.

9. Raise the Bar

Strive for excellence in everything you do. Challenge the status quo, push boundaries, and constantly seek ways to elevate the quality and impact of your products.

10. Be Positive and Kind

Foster a positive work environment built on empathy, respect, and encouragement. A supportive culture fuels creativity, collaboration, and ultimately, success.

11. Say YES

Embrace challenges with a can-do attitude. Instead of dwelling on limitations, seek possibilities, embrace opportunities, and approach obstacles as stepping stones to innovation.

By internalizing these principles and incorporating them into your daily practice, you can cultivate a robust product management mindset that drives success and fosters innovation in your organization. Check out more content from The Product Folks and join the world's most passionate product community.