Stream Customers Overwhelmingly Report Huge Increases in User Engagement and Retention

One of the challenges of being a software company is getting your customers to participate in case studies and other marketing materials so you can shout from the rooftops about how successful they’ve been with your products. This becomes even more difficult when the customer is a household name and they very tightly regulate the use of their name, logo, and likeness. The “blind” case study is an old hat marketing trick to say all the things about the customer’s success with your product but anonymizing them to something like “A leading global athletic wear company”. Another way to get interesting success data out through marketing is to survey your customers, compile the results into statistics and use those to demonstrate mass results and successes (which is what this article shows below).

The Survey

The title of this post was already a spoiler: large increases in user engagement and retention are reported.

We polled our customer base and received 132 valid responses back. We focused on 3 questions, and also added a free form field to let people give us any feedback they wanted to. The results are extremely promising, and clearly, indicate positive changes by adding feeds to their apps.

The three questions allowed a response of 1 to 5, with 1 being “None” and 5 being “A great deal”. We also asked if they had measured a percentage increase, and some of them did.

Question 1: How much has user engagement increased by having feeds?

Average response: 3.7   (132 responses)

Do you know the percentage increase?

Average response: 66.25%,    High: 354% (28 responses)

Question 2: How much has user retention increased by having feeds?

Average response: 3.5   (122 responses)

Do you know the percentage increase?

Average response: 58.05%,    High: 200% (21 responses)

Question 3: How much has content discovery improved?

Average response: 3.8 (132 responses)

These survey results are very compelling and show a clear relationship between adding feeds to an app and increased user engagement and retention. The feed types were a mix between activity feeds and notification feeds, with most having both. Obviously feeds don’t fit in every kind of app, but for those that do, they are one of the most common ways users expect to interact with data. Feeds are an obvious component to social networks, but also show package tracking history, alerts for activity on your website and updates reported from IoT devices.

With the new front end components and reactions functionality Stream has made is easier than ever to add feeds to apps, with one enterprise customer going live with new feeds in only a week.