From Facebook to Instagram to Strava, activity feeds power some of the world’s most impactful apps. Also called newsfeeds or activity streams, activity feeds continuously populate new content, allowing users to view and interact with fresh posts every time they open an app.
Stream’s activity feeds API is designed to enable app owners to seamlessly incorporate scalable, high-performing activity feeds into apps without having to spend months coding this tough-to-build functionality from scratch. Anecdotally, many of Stream’s feeds customers such as Masterclass, Match.com, Sotheby’s, eToro, and more experience improved app metrics after integrating Stream Activity Feeds.
But we wanted to know: How exactly does integrating the Stream Activity Feeds API impact our customers’ key performance metrics such as user engagement, user satisfaction, and new content discovery?
Stream’s activity feeds customer survey provides us with quantifiable results.
Large User Engagement & Retention Increases
To learn how adding an activity feed can affect app metrics, Stream surveyed 132 activity feeds customers, and focused on asking questions around user engagement and user retention.
After integrating the Stream Activity Feeds API, on average customers said their user engagement increased by 66%.
After integrating the Stream Activity Feeds API, on average customers said their user retention increased by 60%.
Additionally, Stream feeds customers qualitatively reported that content discovery drastically improved.
These compelling survey results show a clear relationship between adding Stream's activity feeds to an app and increased user engagement and retention.
Interested in exploring Stream Activity Feeds? Contact Stream sales to learn more.