In today's competitive digital landscape, finding innovative ways to market your app and promote your product is essential for success. Mobile marketing can involve anything, from adding new features to shifting to meet market demand and promoting your unique differentiator.
Mobile marketing presents a range of opportunities to engage with your target audience, drive user acquisition, and enhance brand awareness. Let's take a look at five examples of mobile marketing from brands that did it right.
1. Paired Gamified Their Dating App
Paired, a dating app, recognized the need to create a distinctive dating environment that would engage and excite users. So they integrated gamification elements into their app's user experience. Instead of a traditional swipe-and-match approach, Paired introduced game-like features that made the dating process more interactive and enjoyable.
On Paired, users can ask and answer research-based questions, complete couple-related exercises together, take weekly quizzes and compare answers, and play games to learn more about each other. Paired also uses a point-based reward system, encouraging users to actively participate and engage with the app regularly.
The result? More user engagement and deeper emotional connections. The gamification elements helped users discover potential matches and made the entire experience more entertaining and immersive. Through their engaging features, Paired is able to facilitate meaningful interactions and conversations, leading to more genuine matches.
Takeaway: Explore Unique & Engaging Features
To stand out in a crowded market, app product managers should seek innovative ways to differentiate their products. Paired's gamification strategy showcased the power of introducing fun, engaging features and experiences that align with the target audience's preferences. Focus your own marketing messaging and strategies on your unique offering and what makes you different from other brands on the market.
2. Accelevents Shifted To Meet Market Demand
Prior to the COVID-19 pandemic, Accelevents, an event management platform, was primarily hosting in-person events with a vision to move toward hybrid options. But when the pandemic hit, the company saw a need for adaptability in the quickly changing events space. With the assistance of Stream, Accelevents was able to start hosting virtual events in no time. By being responsive to market demands, they were able to promote the app successfully to people who needed it.
Leveraging Stream's SDK features, Accelevents' developers customized the platform's capabilities to meet the specific requirements of their virtual event environment. Impressively, Accelevents was able to create a functional prototype within a week. The seamless transition to virtual events equipped Accelevents with the necessary tools to provide engaging and immersive experiences in the absence of physical gatherings.
Stream's customizable solutions and speedy implementation helped Accelevents launch their new features faster and more effectively. Accelevents was able to embrace agile development and adapt to the changing event landscape.
Takeaway: Stay Agile & Responsive in App Development
The ability to adapt quickly to market demands is crucial. Leveraging versatile technology and fostering an agile development process can help product managers respond promptly to evolving industry trends and provide timely solutions.
3. Spotify Partnered With Snickers To Make a Targeted Playlist
Snickers may not have their own mobile app, but that didn't stop them from marketing to mobile users. Snickers and Spotify collaborated in a strategic partnership to leverage the power of mobile marketing and reach their target audience effectively.
Snickers and Spotify analyzed Snickers' target audience and found three genres they primarily resonated with Rock, Grime, and Pop. Building on this insight, the two brands created a custom playlist on the Spotify app with tailored lyrics to promote Snickers to this specific audience.
Snickers used Spotify's vast music streaming platform to strategically place a custom playlist that incorporated Snickers' brand messaging alongside popular tracks within the identified genres. Through this partnership, Snickers effectively tapped into Spotify's mobile app user base to target their desired audience and drive brand awareness.
Creating a custom playlist allowed them to deliver content that aligned with their audience's musical tastes, enhancing the chances of capturing their attention and resonating with their brand messaging.
Takeaway: Consider Strategic Partnerships
Partnering with complementary apps or platforms can help brands extend their reach and engage with target audiences that may be difficult to reach through their own channels. Consider collaborating with another established company so you can leverage their existing user bases and target specific demographics.
4. Sephora Sent Personalized, Location-Based SMS Messages
International beauty retailer Sephora implemented a successful mobile marketing strategy by sending customers personalized, location-based SMS messages. To provide a tailored experience, Sephora used data from their app users' preferences and location information to send targeted messages.
Sephora was able to identify customers' specific interests, such as preferred beauty products or nearby Sephora store locations, by analyzing customer data. They then used this information to deliver SMS messages that were relevant to each customer's individual preferences and geographic location.
Location-based SMS messages allow Sephora to engage with customers in real time based on their current location. Sephora is able to create a sense of immediacy and convenience by offering location-based promotions or information, encouraging customers to take action. The brand meets customers where they are, both in terms of their interests and physical location.
Takeaway: Foster Personalized Experiences
Brands can create stronger connections with their customers by tailoring messaging and experiences to individual preferences and needs. Leveraging customer data is just one way that brands can create targeted and personalized messaging to deliver more relevant and engaging content and increase customer engagement.
5. Tabby Prioritized Their Customer Support and Service
Tabby, a buy now, pay later platform, recognized the significance of providing exceptional customer support to differentiate the brand in a competitive market. With over a third (78%) of shoppers saying they want the option to securely message a company, Tabby saw an opportunity. The brand partnered with Stream to strengthen their in-app support system and elevate their overall customer service impact.
Tabby enabled seamless and real-time communication between customers and agents by integrating Stream's chat functionality into their app. This allowed users to directly reach out to support, inquire about purchases, resolve issues, and receive prompt assistance within the app.
Tabby's emphasis on streamlining the customer support process significantly improved the overall user experience and increased customer satisfaction. Employing Stream's in-app chat enabled Tabby to eliminate the need for customers to switch between different channels or leave the app to seek support. These positive customer experiences contributed to more customer loyalty and word-of-mouth recommendations.
Takeaway: Prioritize In-App Support
When you invest in a robust in-app customer support system, you can provide your users with a seamless and positive experience. Enabling real-time and convenient communication channels within the app can help you boost customer satisfaction, loyalty, and retention.
Stream Helps You Take Your Mobile App to the Next Level
If you're looking for innovative ways to promote your app and increase usage, use these examples of mobile marketing strategies for inspiration. From Paired's gamified dating app to Tabby's in-app customer support, these strategies underscore the importance of differentiation, personalization, and adaptability in mobile marketing.
As you navigate the ever-evolving mobile landscape, consider the robust capabilities offered by Stream to enhance your own mobile marketing efforts. Stream's chat functionality enables real-time and seamless communication while fostering customer satisfaction and brand loyalty.
Learn more about how Stream's in-app chat API can boost your app's performance.
