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FAQs: Feed FAQs

How Do Activity Feeds Stay Responsive During Traffic Spikes or Viral Events?

We’ve all been there. Our incredibly witty, insightful post being shared worldwide by millions, or our painstakingly created meme being fought over by competing celebrity accounts. What, wait, you haven't found online celebrity success? OK, so you might not have caused the “fail whale” on X back in the day, but we’ve all seen it
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7 min read

How Do I Architect a Scalable Activity Feed System That Won’t Crash Under Load?

Activity feeds power some of the most heavily used features on the web: X's home timeline, Facebook's news feed, LinkedIn's updates, and the notifications panel in nearly every social app. They look simple on the surface, but feeds that work fine with 10,000 users often collapse under the weight of 10 million. The core challenge
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9 min read