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Product: Resources

The Ultimate Guide to Build vs. Buy for Video in 2026

Building real-time video is the single hardest infrastructure decision most product teams will face, and the one they're most likely to underestimate. Why? The underlying concept of most real-time video, WebRTC, is well documented and well supported. A basic peer-to-peer video demo can be hacked together in a morning with AI, with nothing more than
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17 min read

How Do Activity Feeds Stay Responsive During Traffic Spikes or Viral Events?

We’ve all been there. Our incredibly witty, insightful post being shared worldwide by millions, or our painstakingly created meme being fought over by competing celebrity accounts. What, wait, you haven't found online celebrity success? OK, so you might not have caused the “fail whale” on X back in the day, but we’ve all seen it
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7 min read

How Do You Synchronize Audio and Video in Real-Time Streams?

“This is a very tough problem.” That’s from the top answer on Stack Overflow for this question. Granted, the answer is over 15 years old, but the sentiment is still true. This is a very tough problem. The problem stems from the fact that audio and video travel through completely separate pipelines in a real-time
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8 min read

What Are the Pros and Cons of Using a Chat SDK vs. Building Chat In-House with Socket.io or Pusher?

Apps need chat. It used to be that just chat apps needed chat, but chat is now commoditized, a table-stakes feature that lets customers get help, ask questions, and work together without leaving your app. The question isn’t whether to add chat, but how. This build-vs-buy decision sits on a spectrum: On one end, a
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9 min read

H.264 vs H.265: File Size, Bitrate, and When to Use Each

H.265 has promised 50% smaller files at the same quality since 2013. In practice, the savings depend heavily on resolution, and the codec's messy patent licensing has slowed adoption enough that a royalty-free alternative (AV1) is already eating into its market share. Here's how the two codecs actually compare, and when each one makes sense.
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11 min read

Live Selling: Formats, Tips, and Tools

Live selling changes how users discover and evaluate products. Instead of browsing alone, users react, ask questions, and decide in real time while watching a host. That shift creates new expectations around speed, clarity, and control inside the product. For product teams, live selling introduces real-time systems that must work together under pressure. Video has
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13 min read

31 Computer Vision Examples: Sports, Manufacturing, and More

The nonstop stream of legitimate artificial intelligence breakthroughs mixed with investment-driven marketing hype can make it hard to keep track of what’s actually possible with a given tool or model outside of a demo environment, especially with something as complex as computer vision. If you’re building a product with multimodal or vision AI, you can
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11 min read

The Future of Video Technology in 2026

If 2024 was the year of text, with LLMs becoming production‑grade reasoning engines, and 2025 the year of the image, with Nano Banana making high‑quality image generation cheap, fast, and ubiquitous, then 2026 will be the year of video. Video is shifting from something you store and play back to something you process in real
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13 min read