Smarter Personalization

Understand your user's interests and personalize your app. Personalization improves engagement, retention, and conversion within your app.

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Feed Ranking

Discovery

Show content that the user might be interested based on their interests. (Similar to Instagram's explore/search page)

Feed Ranking

Feed Ranking

Rank the feed using machine learning. (Similar to how Facebook uses EdgeRank and machine learning to sort their feed)

Feed Ranking

Follow Suggestions

Suggest users or topics to follow using our graph analysis algorithms.

Feed Ranking

Email personalization

Utilize the user's interest profile to optimize the content or products shown in emails.

  • Social
  • Social
  • E-Commerce
  • Content

This is Liz. Initially your app knows little about her and what she is interested in. Stream works by tracking impressions and user engagement. A short example:

EVENTS

Liz loves browsing hastags of #barcelona as she plans her vacation

She spends the most time enaging with posts made by @travelbarcelona and her friend Chloe.

 PERSONALIZATION

Your app understands that Liz is interested in Barcelone and likes to see updates from her friend Chloe.

Feed ranking, emails and follow suggestions are optimized based on Liz's interest. So posts about Barcelone and posts from her friend Chloe will show up higher in the feed.

Increase Conversion

In conjunction with our analytics platform, our personalization engine enables you to understand what your individual users are interested in. We create a detailed interest profile for every user. You can use this profile to optimize feed ranking, emails, follow suggestions and more.

  • Social
  • Social
  • E-Commerce
  • Content

This is Rose. Initially your app knows little about her and what she is interested in. Stream works by tracking impressions and user engagement. A short example:

EVENTS

While browsing your store, Rose views a few dozen bags.

She likes the Coach bag and shares it with her followers.

On her next visit, Rose likes a pair of shoes shared by Kayture, a famous influencer.

 PERSONALIZATION

Over time your app learns which brands and influencers Rose is interested in.

You can use this interest profile to optimize which items you show to Rose, the ranking of feeds and of course emails.

Increase Conversion

In conjunction with our analytics platform, our personalization engine enables you to understand what your individual users are interested in. We create a detailed interest profile for every user. You can use this profile to optimize feed ranking, emails, follow suggestions and more.

  • Social
  • Social
  • E-Commerce
  • Content

This is Lisa. Initially your app knows little about her and what she is interested in. Stream works by tracking impressions and user engagement. A short example:

EVENTS

Lisa opens your homepage and sees a dozen articles.

She clicks on an article about day trip hikes in the Colorado Rocky Mountains

 PERSONALIZATION

Stream learns that Lisa is interested in hiking. Every time she comes back to your site we learn a little bit more about her interests.

You can use this interest profile to make sure Lisa never misses the most relevant content on your platform.

Increase Conversion

In conjunction with our analytics platform, our personalization engine enables you to understand what your individual users are interested in. We create a detailed interest profile for every user. You can use this profile to optimize feed ranking, emails, follow suggestions and more.

Stream is For Passionate Developers

Use Cases

Common use cases for our personalization technology include: discovery feeds (like Instagram's explore section), feed ranking (similar to Facebook's edgerank, Facebook timeline algorithm), follow suggestions and email personalization.

Developers love Stream API

It’s a conversation

Your users are all unique. Why would your app show the same products over and over again? Personalization makes your app more human and shows your users what they are interested in.

Stream is for smart developers who want to save time coding

Get Smarter

The more your users engage with your app, the more personalized the experience will become. Our recommendation engine for news feeds improves engagement, retention and conversion.

Personalization

Schedule a call with our data-science team to learn how personalization can benefit your app.