Product: General

Image Source Each year, thousands of startups launch products that they’re convinced will change the world. However, few of them will find success; according to a report by Startup Genome, only 1 out of 12 startups succeed in the long run. As a product manager, a danger you must …

Image Source Modern technology has fueled the success of telemedicine, which allows doctors to treat and diagnose their clients from home, even if they’re thousands of miles away. Statista expects the telemedicine market to reach a whopping $459 billion by 2030. Telemedicine comb…

Image Building an exceptional SaaS product is just the first step to optimizing the user experience. For customers to get the most from your platform, you also need to provide them with quality support that leads to success. That’s because your SaaS customer support has a signifi…

Product design is the backbone of the tech we use every day — our computers, our phones, and our apps. It’s everything that happens behind the scenes to ensure products provide the most value to their users. It’s a process that helps you confirm you’re solving a real problem in t…

The role of a product manager is to identify user needs and prioritize features in the product that will meet those expectations. It’s why companies that are recruiting will ask you design questions during PM interviews to test your ability to solve challenges, pitch a solution, …

This article is geared towards product managers who have found themselves inheriting a new product, whether that be from changing companies, taking over a new product line within your company, or something else entirely. It is written for more technical SaaS products (such as Str…

During agile development (or Scrum), product owners manage all the tasks, processes, and workflows. They oversee each sprint and make sure that the developer team progresses toward turning the product vision into reality. The product owner is responsible for maximizing the produc…

If you’re in the startup world, you probably worship at the altar of product-market fit. It’s the #1 obsession for many startup entrepreneurs who want to position their product for success. “In my view, product/market fit is the most important thing to get right as a startup,” sa…

The best way to approach product development is not to pursue every feature someone proposes just because it seems like a good idea. Instead, the key is to focus on the features that will make the most significant impact on your goals. Impact mapping is a tool for product develop…

A product manager will have to juggle different and sometimes competing requests from internal and external stakeholders. For example, the sales team wants you to include as many features as possible, the engineers want to set realistic goals, and the C-suite pressures you to del…

Can you remember the last time you visited a brick-and-mortar bank? Neither can we. Chances are that the majority of your banking, stock trading, peer-to-peer payments, and cryptocurrency activity is now completed through an app or website. Financial technology, commonly known as…

So you’ve designed and released a great mobile app. But your work isn’t over; in fact, it’s just beginning. The next step is to measure how well users respond to it and make continuous adjustments based on data for long-term success. To improve your mobile app and retain more use…

When we released the free Stream Maker Account in March 2021, we hoped that qualifying early-stage tech entrepreneurs, students, hobbyists, and coders would use our activity feed and chat APIs to help put their ideas into action. After nearly six months, we’re blown away by the b…

The best way to grow in your career as a product manager is to get advice from mentors whom you admire. As the saying goes: “Fools learn from their own mistakes, while wise men learn from the mistakes of others.” Learning about the experiences of other successful product managers…

So your team of marketers, developers, and salespeople worked hard to launch your product, and you’re starting to see the results. Your list of subscribers is exploding, you’re bringing in new revenue, and users are upgrading their memberships. So far, so good, right? However, af…

It’s five to 25 times more expensive to acquire new users then to retain existing ones. So your product team should be continually thinking of ways to reduce churn rate and retain more users. Keeping customers long-term starts with onboarding them correctly. The user onboarding p…

Building a great product is no easy feat. From prototyping to planning out your roadmap, product managers will need to use different tools for each step of the way. Building a software product is like building your own canoe: if you don’t have the right tools for each part of the…

Stream enables thousands of companies, from small startups to enterprise corporations, to easily integrate chat and activity feed functionality into their software products. Increased engagement, improved user experience, and elevated app stickiness are just several of the many b…

For your product to be successful, you need to identify your users’ needs at every stage of their journey. According to Salesforce, 76% of SaaS customers expect brands to have a well-rounded understanding of their needs and wants. For example, let’s say you’re running a workplace…

The user’s product journey consists of various stages. And if there’s friction at any point, you might just lose your customer for good. That’s where user stories come in. They’re an essential element of the agile methodology and help you better understand the user’s expectations…

Building a product that retains users starts by understanding their needs. If not, you’ll just have a product with plenty of fancy features but doesn’t really solve the challenges of your user. How can product managers better understand the product experience from the user’s pers…

Like classical economists before us, as product managers we often assume that users engaging with our applications are perfectly logical. Often both web applications and modern economic policies depend on a “homo-economicus,” or in other words, a completely rational user. However…

Creating the best product for your audience consists of understanding each step of the user journey. That way, you can prioritize your work and releases effectively. User story mapping is an effective strategy to guide your team and understand users’ needs throughout the product …

User stories help product teams of all sizes conceptualize the product experience and understand users’ needs. On top of that, they also align teams on shared product goals and improve collaboration. However, agile product teams need to know how to write user stories correctly in…

Savvy hiring managers know that talent alone isn’t enough to make a solid team. Rather, each employee’s commitment to a unified effort is arguably more important than individual experience to reach business objectives. Such traits are cornerstone attributes that Olivia Ryan, soft…

Every PM knows that their success depends on developing products that align with users’ expectations and needs. However, over 49% of product managers report struggling to validate whether or not the product they’re building fits the needs of their market. That’s why you need to g…

Adding new functionality to a product can be a time-consuming process that requires a knowledgeable engineering team and significant resources to solidify long-term stability. And certain features — especially those requiring real-time infrastructure — can be costly and difficult…

How to Measure User Retention Throughout The Product Experience Building a successful SaaS company isn’t just about acquiring new customers—you also have to retain your existing users. According to astudy by Bain & Company, boosting customer retention by just 5% can lead to at le…

What do Google and Microsoft have in common? They use the same framework to align their team, focus on their goals, and measure their progress: Objectives and Key Results (OKRs). Implementing OKRs can be a game-changer for your team’s performance by turning abstract goals into me…

The more you understand your customer’s user journey, the better you can tailor your product to fit their needs. However, that often feels easier said than done. Many product managers still use outdated single-list product backlogs—which are just to-do lists—that don’t help PMs p…

As a product manager, your schedule is limited, and you can’t drive your SaaS company’s success by doing everything on your own. According to Gallup, leaders who know how to delegate tasks to their team effectively drive 33% more revenue for their business. But you can’t become a…

According to research by Product School, one of the top three reasons product managers quit is lack of clarity in their role. With so many tasks at hand but no clear direction on where to go, it’s not easy for product managers to find the best way to lead their team. To build a s…

There are many resources such as books, webinars, blogs, and online courses that can help product managers improve their skills. But for time-pressed PMs, listening to podcasts is a key way to develop new ideas, learn tips from experienced product managers at top tech organizatio…

Human beings have told stories for almost as long as we’ve been able to communicate. They connect us, create shared narratives, share complex information, and build understanding between otherwise disparate groups. That’s why storytelling is still one of the best ways to build em…

Product managers have one of the most critical roles in a SaaS company, with a lot of weight on their shoulders. On top of keeping customers satisfied with their company’s product, they’ll also be in charge of cross-collaboration between different departments. Product managers th…

Updating and building a product that customers will love can be a fulfilling experience. But all your hard work will go to waste if you have no clue how to promote your upcoming product to your target customer. That’s why you must follow a product launch checklist to ensure you’r…

Productivity and getting tasks done in a timely matter are common issues among product managers. According to a report by Product Management Festival, product managers struggle with three things: achieving goals (56%), lack of time (50%), and lack of clarity in their role (35%). …

Stream now has over 100 employees around the globe, but we started small, with co-founders Thierry Schellenbach and Tommaso Barbugli cranking code in cafes. Stream couldn’t have become the multinational company it is today without the guidance of dedicated mentors, seed investors…

Who owns product at your company? When so much of your success relies on your ability to deliver continual value to customers through the product experience, it’s important to have someone guide the team. The product manager vs. product owner conundrum makes determining ownership…

Dating app usage is at an all-time high. In 2019, half of Americans ages 18-29 and 38% ages 30-49 used a dating app at least once. To meet growing demand, over the past two decades dating app companies expanded from just a few early options, such as Match.com and eHarmony, to ove…

There’s only such much work you can accomplish in one day. Setting boundaries for yourself and your team goes a long way toward building effective workflows, but there will always be bleed-through between job descriptions. The most susceptible positions to this crossover are prod…

Product managers connect with almost every team over the course of a day—with the goal of streamlining how everyone works together. Developers need feature requirements. Marketers need a positioning statement. And customer support needs education on how that feature solves an exi…

Explosive growth in India’s digital economy creates a promising opportunity there for app developers, with some reports estimating the sector’s value at over $1 trillion by 2025. It’s a particularly exciting market for those working to deliver the next generation of great in-app …

Likely one of your company’s most valuable resources, your engineering team works hard to bring your product vision to life by building new features, adding crucial functionality, improving UX/UI, and more. Understanding, respecting, and prioritizing your engineers’ time is param…

Guiding your team through each step of the product development life cycle requires a clear sense of direction, consistent communication, and well-defined objectives. If any of these aspects are lacking, that causes unnecessary confusion and makes it almost impossible to hit your …

Product growth doesn’t just depend on acquiring new users; it also depends on engaging the ones you have and delivering an exceptional experience. Companies with fully engaged customers have a 55% higher share of revenue and 63% lower customer churn. You can optimize your user en…

New product launches have to move the needle for a number of objectives—they need to add value for current customers, entice interested leads to learn more about your brand, and make a positive impact on high-level company goals. The ability to nail these objectives with a single…

To drive the best results for your company, it’s not enough to just develop an amazing product. How you plan to launch the product and get it out to your audience matters just as much. A product release plan is what could make or break the success of your product. It’s what helps…

Even if you think metrics are boring, you know that they’re essential. Product metrics are your window into all the critical touch points along the customer lifecycle. They help you contextualize the customer experience for your team and provide insight into how your products imp…

We ask a lot of our fitness and wellness apps. While some of them log our meals’ macronutrients to keep diets on track, other apps track the pace of our weekend hike. Fitness and wellness apps keep us motivated, connect us with people who share similar fitness goals, and provide …