Product: General

How This CPO Approaches the Buy vs. Build Decision for Software Components

Adding new functionality to a product can be a time-consuming process that requires a knowledgeable engineering team and significant resources to solidify long-term stability. And certain features — especially those requiring real-time infrastructure — can be costly and difficult…

How to Measure User Retention Throughout The Product Experience

How to Measure User Retention Throughout The Product Experience Building a successful SaaS company isn’t just about acquiring new customers—you also have to retain your existing users. According to astudy by Bain & Company, boosting customer retention by just 5% can lead to at le…

An Introduction to Objectives & Key Results (OKRs)

What do Google and Microsoft have in common? They use the same framework to align their team, focus on their goals, and measure their progress: Objectives and Key Results (OKRs). Implementing OKRs can be a game-changer for your team’s performance by turning abstract goals into me…

Our Complete 7-Step Guide to User Story Mapping

The more you understand your customer’s user journey, the better you can tailor your product to fit their needs. However, that often feels easier said than done. Many product managers still use outdated single-list product backlogs—which are just to-do lists—that don’t help PMs p…

Task Management Strategy: 7 Tactics for Prioritizing Your Work and Getting More Done

As a product manager, your schedule is limited, and you can’t drive your SaaS company’s success by doing everything on your own. According to Gallup, leaders who know how to delegate tasks to their team effectively drive 33% more revenue for their business. But you can’t become a…

A Guide To Using the SMART Method To Reach Your Product Goals

According to research by Product School, one of the top three reasons product managers quit is lack of clarity in their role. With so many tasks at hand but no clear direction on where to go, it’s not easy for product managers to find the best way to lead their team. To build a s…

8 Essential Podcasts for Product Managers

There are many resources such as books, webinars, blogs, and online courses that can help product managers improve their skills. But for time-pressed PMs, listening to podcasts is a key way to develop new ideas, learn tips from experienced product managers at top tech organizatio…

What Are User Stories & How Do They Help Your Team?

Human beings have told stories for almost as long as we’ve been able to communicate. They connect us, create shared narratives, share complex information, and build understanding between otherwise disparate groups. That’s why storytelling is still one of the best ways to build em…

The 14 Product Manager Skills You Need to Build a Better Product Team

Product managers have one of the most critical roles in a SaaS company, with a lot of weight on their shoulders. On top of keeping customers satisfied with their company’s product, they’ll also be in charge of cross-collaboration between different departments. Product managers th…

The Product Launch Checklist for Data-Driven Product Organizations

Updating and building a product that customers will love can be a fulfilling experience. But all your hard work will go to waste if you have no clue how to promote your upcoming product to your target customer. That’s why you must follow a product launch checklist to ensure you’r…

7 Ways to Level Up Your Product Experience Management Process

Productivity and getting tasks done in a timely matter are common issues among product managers. According to a report by Product Management Festival, product managers struggle with three things: achieving goals (56%), lack of time (50%), and lack of clarity in their role (35%). …

15 Stream Maker Account Projects We Love

Stream now has over 100 employees around the globe, but we started small, with co-founders Thierry Schellenbach and Tommaso Barbugli cranking code in cafes. Stream couldn’t have become the multinational company it is today without the guidance of dedicated mentors, seed investors…

Product Manager vs. Product Owner: What’s the Difference and Does It Matter?

Who owns product at your company? When so much of your success relies on your ability to deliver continual value to customers through the product experience, it’s important to have someone guide the team. The product manager vs. product owner conundrum makes determining ownership…

12 Top Dating App APIs

Dating app usage is at an all-time high. In 2019, half of Americans ages 18-29 and 38% ages 30-49 used a dating app at least once. To meet growing demand, over the past two decades dating app companies expanded from just a few early options, such as Match.com and eHarmony, to ove…

Product Manager vs. Project Manager: What’s the Difference And How Do They Work Together?

There’s only such much work you can accomplish in one day. Setting boundaries for yourself and your team goes a long way toward building effective workflows, but there will always be bleed-through between job descriptions. The most susceptible positions to this crossover are prod…

How Effective Product Managers Create Structure In Their Day

Product managers connect with almost every team over the course of a day—with the goal of streamlining how everyone works together. Developers need feature requirements. Marketers need a positioning statement. And customer support needs education on how that feature solves an exi…

3 Keys to In-App Chat Success in India: Low Latency, Data Privacy, & Offline Support

Explosive growth in India’s digital economy creates a promising opportunity there for app developers, with some reports estimating the sector’s value at over $1 trillion by 2025. It’s a particularly exciting market for those working to deliver the next generation of great in-app …

5 Ways to Prioritize Your Engineers’ Time

Likely one of your company’s most valuable resources, your engineering team works hard to bring your product vision to life by building new features, adding crucial functionality, improving UX/UI, and more. Understanding, respecting, and prioritizing your engineers’ time is param…

How to Choose the Right Product Roadmap to Guide Your Team

Guiding your team through each step of the product development life cycle requires a clear sense of direction, consistent communication, and well-defined objectives. If any of these aspects are lacking, that causes unnecessary confusion and makes it almost impossible to hit your …

8 Ways to Boost User Engagement Throughout the Product Experience

Product growth doesn’t just depend on acquiring new users; it also depends on engaging the ones you have and delivering an exceptional experience. Companies with fully engaged customers have a 55% higher share of revenue and 63% lower customer churn. You can optimize your user en…

10 Ways to Nail Your Next Product Launch

New product launches have to move the needle for a number of objectives—they need to add value for current customers, entice interested leads to learn more about your brand, and make a positive impact on high-level company goals. The ability to nail these objectives with a single…

The Product Release Can Make or Break Your Product Experience

To drive the best results for your company, it’s not enough to just develop an amazing product. How you plan to launch the product and get it out to your audience matters just as much. A product release plan is what could make or break the success of your product. It’s what helps…

The 10 Product Metrics You Need to Track Right Now

Even if you think metrics are boring, you know that they’re essential. Product metrics are your window into all the critical touch points along the customer lifecycle. They help you contextualize the customer experience for your team and provide insight into how your products imp…

14 Top Fitness & Wellness APIs

We ask a lot of our fitness and wellness apps. While some of them log our meals’ macronutrients to keep diets on track, other apps track the pace of our weekend hike. Fitness and wellness apps keep us motivated, connect us with people who share similar fitness goals, and provide …

Product Experience Can Make or Break Your Customer Relationships

Customer relationships are the foundation of your business. When it really comes down to it, they’re more than just a source of revenue or a sounding board for feedback—solving customers’ problems is the primary reason your business even exists. Their loyalty and support are how …

How to Build a Niche Community

What does the motorcycle maker Harley-Davidson and the bicycle clothes manufacturer Rapha have in common? It’s not that both brands make products involving two wheels. The commonality is that both companies cultivate strong communities through a combination of in-person events, c…

11 Top APIs for Virtual Events

Dozens of new virtual event platforms launched at breakneck speed in 2020 to support the many events transitioning in-person gatherings to digital. Even established virtual event platforms geared into development mode in early 2020 to add competitive features and functionality (t…

A Concrete Product Planning Process is The Key to Faster Product Releases

A lot of moving parts need to come together to bring a new product or feature to market. There are individual components to build, schedules to align, marketing campaigns to create — each requiring a considerable amount of work from your team. That’s why it’s no surprise that onl…

How to Build a Chat or Messaging App: The Ultimate Guide

Since the introduction of first-gen consumer messaging apps like AIM in the 1990s, chat has solidified its role as a mainstream method of communication. In many situations, users choose chat or instant messaging apps over other ways of contacting each other. Chat’s asynchronous n…

What is Product Management and What Does it Look Like in 2021

Product management is one of the most effective strategies you have for building better products in the new year. Learn more in the article! What drives innovation? That question plagues product teams and product-driven organizations in every market. And the answer is never as st…

Why You Need a Solid Customer Lifecycle Management Strategy

People interact with your brand across a number of different channels—each one its own unique kind of experience. As channel preferences shift and evolve, the customer journey gets more complex. To refine that experience, you need to adopt a customer lifecycle management strategy…

Understanding the Customer Lifecycle & Critical CX Touchpoints

What drives customers to make a purchase? Is it their perception of your product’s value, your marketing and branding, your price? Or is there more to it than that? More than any other factor, convincing someone to hand over their hard-earned income is a matter of trust. And acco…

4 Product Building Tips from a Veteran PM

It’s a difficult statistic to read: 70% of upstart tech companies fail. There are many reasons why tech companies shutter their doors, ranging from mismanagement to lack of funds. Sometimes, tech failures are inevitable. But having a great product that serves the unique needs of …

5 Pixar-Inspired Storytelling Tips for Product Managers

Photo: Pixar Whether you are presenting your three-year product vision to investors or writing a product requirement document (PRD) for your company’s engineering team, a significant part of a product manager’s role is outlining the “what,” “why,” “how,” and “so what?” of product…

6 Ways to Improve Your Product’s Time to Market

Timing is everything. When you spend so much time conceptualizing, planning, and building new products for your customers, nailing the launch date is crucial. Release too early, and your product might not be ready for full customer engagement; release it too late, and someone els…

5 Fintech Chatbots Transforming the Conversational Banking Experience

Talking finance with a robot is about as complicated as it sounds — unlike the basic live chat experience you might find on a retail website, a good fintech chatbot requires advanced artificial intelligence and machine learning technology for both conversation (natural language p…

XMPP Refresher: The Open Instant Messaging Protocol Then & Now

Today’s internet landscape is practically unrecognizable compared to the 1990s, when AOL, MSN, GeoCities, Hotmail, and other long-gone services reigned supreme. But if you look underneath modern user experiences and the compact, high-tech devices that deliver them, you might be s…

6 Strategies for Building a Winning Product Experience (And Why it Matters!)

A great customer experience is what sets your company apart — it can increase customer satisfaction, retention rates, and the potential for upsells. A bad experience can spell disaster for your company’s bottom line. And those experiences are tied directly to how consumers intera…

How to Reduce Development Time (And Why You Need To!)

According to a 2018 survey by PMI, approximately 52% of projects are completed on time. When you don’t deliver on time, you lose out on any potential revenue that could be gained from a new product. If time and scope creep have a negative impact on your bottom line, why do so man…

RTMP Streaming without Flash: Why the Real-Time Messaging Protocol Still Matters

When Macromedia launched the Real-Time Messaging Protocol in the 1990s as the backbone of Flash, it established what would become the near-universal standard for multimedia streaming over the internet for more than 20 years. And although newer protocols like HLS and MPEG-DASH are…

17 Best Live Chat Solutions: Hosted, Self-Hosted, Free, & Paid

Live chat solutions have proven themselves key to boosting engagement, sales, and satisfaction across industries as diverse as retail ecommerce and B2B software. They help companies of all sizes extend their sales and support teams’ capacity to provide personalized assistance in …

Your Software Development Kit is the Key to Build Better Products

The software development process is often long and always complex. Efficient delivery of value to your customers depends on a backbone of internal infrastructure your team uses. With so much complexity to contend with, it’s no surprise that 21.1% of respondents in a 2019 Stack Ov…

Why the Build vs. Buy Decision is So Hard to Make

Delivering continual value to customers is the key to a winning product experience. But when there’s so much that goes into building these experiences, how do you make it easier for your team to create that value at scale? This question is a crucial part of what makes the build v…

The Dogmatic PM’s Guide to Product Development

There are a lot of ways your product can fail. When your job as a product owner is to ensure that doesn’t happen, it’s important to verify that every part of your organization understands product development inside and out. That understanding is the key to creating a winning prod…

You’re Doing Agile Product Development Wrong And That’s Okay

According to a 2018 Stack Overflow survey, 85.4% of respondents said they use some form of the agile methodology to keep their teams on track. But what does it mean to be agile? There are a number of different frameworks, techniques, and processes that make up the agile methodolo…

10 Software Components to Stop Building In House for 2021

Not long ago, it was common for businesses to develop their own proprietary software solutions. Even companies whose core product or service wasn’t software would write their own programs — retail chains built point of sale and inventory management systems, for example, and hospi…

Telemedicine App Development Guide: Critical Features & Roadmap Decisions to Break Through in a Crowded Market

Telemedicine app usage is exploding as patients seek new ways to connect with healthcare providers and have fewer in-person visits with doctors. Current events have accelerated telemedicine’s growth, and there’s good reason to believe the technology is here to stay and will conti…

Lean Product Development: What is it and is it Truly Useful?

What if we told you there was a way to do more with less? Sounds suspect, but for product teams, resource and time management are a vital part of the process. Lean product development is built on the idea that reducing waste is the key to building high-quality products faster. Le…

What Stages Make up the Product Development Life Cycle (And Why They Matter!)

We tend to think of a product launch as the end of the development process. But the product development life cycle doesn’t end with the release. Once your new product or feature is on the market, there’s still a lot of work to do. Markets mature and your customers’ needs change —…

5 Reasons You Need to Rethink Product Development Strategy

Releasing a new product or feature to market is a big deal. That single event is the culmination of a significant amount of work across every part of your team. With so much riding on that initial product experience, why are 45% of product launches delayed by at least a month, ac…