Product: General

In addition to names and contact details, the stolen information also included passport and Medicare data. The company attributed the data breach to a sophisticated cyberattack, but further investigation reports revealed that Optus used an API that "did not require authorisation …

The features you choose can play a huge role in user retention and loyalty. If your app doesn’t let a user do what they want to do, they’re less likely to keep using it. By exploring and researching social media app features that increase engagement, you can get a better idea of …

Case in point: users began leaving Twitter quickly after Elon Musk purchased the site in October 2022. Twitter competitor Mastodon gained 10,801 users the day after Musk took over. People leave social media apps for many reasons, such as a lack of trust in leadership, to improve …

Introducing in-app communication to your software product can help you increase engagement and retain customers.  But building such a feature from scratch is a resource-intensive task. By using communications APIs, you gain access to pre-built and customizable features instantly.…

Clubhouse was an invite-only, iOS-only app where users could join audio chat rooms around industry in-groups, listen to famous speakers, and raise their metaphorical hands to join in the discussion. An invite was a symbol of social status. Less than three years later, it’s no mor…

But with the right approach, smaller apps can come in and take some of the market share from the bigger guys. The social media app space is constantly evolving and growing, offering many opportunities for companies that want to build a social media app product. There’s a right so…

In the late 1600s, the first personal ads were printed in a newspaper and released into the world. Fast forward a few centuries, and today we use online dating to do the very same thing. Unlike newspapers, apps provide us with more dating options. They allow us to be more selecti…

Financial technology companies raised $210 billion in financial investments in 2021. This is the second-highest annual total ever recorded. Now is an excellent time to take advantage of the market by learning how to build a fintech application. In this guide, we outline the step-…

But, there are three major unexpected costs of choosing to shoulder the entire engineering process in-house. If your team is weary of integrating out-of-the-box components, learn what it’s costing you below. 1. Competitive Advantage An average of 1,042 new apps are added to the A…

As of 2021, there were over 26,000 fintech startup companies globally, compared to just over 12,000 startups in 2018. The fintech market is expected to reach nearly $700 billion by 2030. In this saturated market, it can be challenging to stand out. The features you add to your ap…

What is HIPAA?  The Health Insurance Portability and Accountability Act (HIPAA) of 1996 protects patient privacy and provides easy access to their medical records. While medical appointments are typically held in person, the telehealth industry has boomed over the past few years.…

To help you out, we’ve listed our top picks of the best APIs you can use to build the best online marketplace possible. These APIs will help improve your customer engagement and retention by optimizing the most critical aspects of your online marketplace, from the second the cust…

The shift from office to home has called for a rearrangement of employee engagement strategies, communication channels, and company dynamics so employees can acclimate to a new office landscape. In a remote workspace, improving the employee experience (EX) means relying on new te…

It’s a helpful pulse check on the growth of a product and trends in user behavior. And it gives insight into how many people check your product and the perceived value from the interaction. But keep in mind that not all apps should use DAU as a measure of success. This is because…

The combination of data and storytelling is a powerful one. Steve Jobs once said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” A user scenario is a tool to imagine a user’s…

Did you know that 71% of app users churn in the first ninety days after downloading an app? Keeping users engaged can be tough, especially when time is precious and users are impatient to resolve actions quickly. Yet, making the effort to include features for user engagement is i…

What was once a safety precaution, remote medical appointments, events, classrooms, and meetings are now popular and even preferred alternatives to in-person communication and transacting. Your app will need to incorporate an element of video chat to stay competitive. Luckily, vi…

While the benefit of these standalone functionalities is clear, there are plenty of solutions working behind the scenes, like social preferences, geo-location, and usage history that enhance UX even more. Mobile APIs make these advancements possible and affordable for engineers t…

However, as Steve Jobs said, “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Ultimately, your app’s UX design will be what converts repetitive and engaged users. A good UX design caters to a customer’s needs by enhancing …

If users feel dissatisfied or have bad experiences with your product for too long without checking in with how the user is doing, they’ll leave before you can make the improvements they want. In fact, according to research by Zendesk, 76% of customers are willing to switch to a c…

But you need to identify them. Otherwise, you could be tracking or prioritizing metrics that don’t actually help you improve your app’s performance. In some cases, only looking at these vanity metrics can make you collect misleading insights about your target user. This blog post…

A north star metric is a company’s primary metric to measure its app’s success. Sean Ellis, entrepreneur and founder of GrowthHackers, was the first person to coin the term. “The North Star Metric is the single metric that best captures the core value that your product delivers t…

It is the responsibility of online platforms to create a safe environment its users can trust, enjoy, and recommend to others. When businesses fail to moderate user-generated content, they risk alienating their audience and contributing to churn. Many businesses are looking to Tr…

And user retention is low. Within a month of downloading an application, somewhere between 87% and 97% of its users will abandon it. The key to mitigating this high risk of churn? Meet the needs of the app’s users. But when it comes time to make advancements to the app, not all u…

However, too much churn could signify something wrong with your app experience. As Lincoln Murphy, founder of Sixteen Ventures, says: “Churn is a symptom of a deeper, underlying disease; that disease is a failure to ensure your customers achieve their Desired Outcome.” Also, chur…

The RICE score model is a feature prioritization technique that helps you make better decisions for your roadmap based on various factors. Intercom first developed the method when it wanted to make better decisions in its product roadmap and manage its feature ideas. The RICE pri…

However, months after your mobile app’s release, you notice a recurrent problem: customers aren’t engaging with your app. That’s when you’ll need an effective in-app marketing strategy. In-app marketing refers to any message or marketing campaign that you send to active users whi…

Image Source: Unsplash “If we don’t have successful customers, we can’t have a successful business,” said Jamie Domenici in a blog post when she served as the global SVP of customer adoption at Salesforce. But how do you make sure your customers are successful? By devoting someon…

Image Source: Unsplash A positioning statement explains briefly how your mobile app solves the needs of your target user and aligns your internal team on how to move forward. The statement sets the foundation for your marketing efforts and how you want the market to perceive your…

Unsplash You could develop and release the best app in the world. But if you’re not promoting and marketing your app to boost awareness, you’re shooting yourself in the foot. Mobile acquisition is an integral part of managing a mobile app. Without any users, you don’t have an app…

Image Source So you have an app, but it’s not ready to go to market. You first need feedback from users to tell you what’s working and what’s not. And how do you do it? By soft-launching your app before going into a full release. A soft launch is a strategy that involves releasin…

Image Source Your mobile app’s success depends on how well you can get users to adopt your product and stick around. User adoption refers to the process a mobile app user goes through to become accustomed to an app and start using it repeatedly. According to angel investor Andrew…

Image Source The average consumer has 40 apps installed on their phone, according to research by Simform, and is inactive on more than half of them. That’s over 20 apps that acquired an interested user but lost that user sometime after the app download. Those apps could spend res…

Learning management systems (LMS) enable businesses to house and distribute important documents. Unlike a traditional file sharing service, an LMS platform is dynamic and capable of streamlining critical processes. Many businesses leverage an LMS to automate employee onboarding, …

Image As the world slowly finds a way out of the COVID-19 pandemic, remote work is here to stay. According to Upwork’s Future Workforce Report, businesses expect 58% of their workforce to be fully remote within the next five years. However, the rise of remote work comes with a ne…

But do we stick to them? While you likely know the answer to that question, you may not know the “why” behind it. Research shows that 43% of people give up only one month after setting a fitness-related goal — with the top reasons for this outcome centered around one common denom…

Image Source Over 66% of customers expect your company to fully understand their needs. The tricky thing is those needs will be completely different from user to user, since not all mobile app customers are the same. User segmentation can help you better understand those customer…

When successfully integrated, you can leverage your activity feed to increase your app’s user engagement and retention rates while lowering customer acquisition costs (CAC). But before you can enjoy a performance boost, you must first decide whether to build your activity feed so…

Image Source Getting new users to sign up for your app means nothing if you can’t keep them engaged. You need users who will return to your app for more if you want long-term success. In fact, according to research from Localytics, 73% of mobile users will either delete an app or…

Fifty-one percent of apps are downloaded because of friends and family referrals. However, this marvelous marketing by word-of-mouth only works because users find value in engaging with your application. But driving user engagement can be tricky, especially with the unlimited app…

It’s not enough to sell a fantastic product — delivering an excellent customer experience matters just as much. According to Salesforce research, 80% of customers believe that their experience with a company is as important as the products they sell. You need an effective custome…

Thanks to their low barrier to entry, Unreal Engine and Unity are now two of the most popular choices beloved by indie studios and AAA game developers alike. The low-to-no pricing structure of these game engines managed to revolutionize the industry in a matter of years, convinci…

Image Source As Ralf Speth, CEO at Jaguar, says: “If you think good design is expensive, you should look at the cost of bad design.” In all business decisions, failure to anticipate a customer’s expectations can end in disaster. For example, do you remember New Coke? Tropicana’s …

Image Source Personalization has become the gold standard in ecommerce. According to research from Epsilon, 80% of customers feel more motivated to purchase from a brand if it offers a more personalized experience. Ecommerce personalization involves tailoring your messaging, cont…

Quill, a software company that aimed to be a more focused and productive version of Slack, was recently purchased by Twitter to improve the social media platform’s direct message experience. Launched in February 2021, Quill was up and running for just 10 months before announcing …

Image Source As a product manager, you’ll have to deal with the dilemma of getting many feature requests from different departments on what needs to be in the roadmap. But the problem is, you won’t be able to act on every request. So, to manage the long list of possible features,…

User interviews are an excellent approach to product discovery. Speaking to customers directly helps you collect valuable insights on their needs, so you can figure out whether your product ideas match their expectations. However, running compelling customer interviews involves m…

Keeping users hungry for more is critical to your product’s success. To do so, you must communicate with them effectively to catch their attention and give them reasons to come back. That’s where in-app messaging comes in. In-app messaging is contextual and is comprised of real-t…

Image Source And at the end goal of each habit, there is a reward. For example, when we drink our sip of coffee in the morning, we feel energized and ready to tackle our tasks for the day. Or, when we feel stressed, we might decide to meditate as a way to calm ourselves down.

How to Deliver Better Data-Driven Marketing with Product Analytics Image Source Data is the product marketer’s best friend. Leveraged correctly, it gets rid of any guessing on the motivations of your target user, so you can launch and test marketing campaigns that deliver the bes…