Product: General

How to Use the RICE Score Model to Prioritize App Features

The RICE score model is a feature prioritization technique that helps you make better decisions for your roadmap based on various factors. Intercom first developed the method when it wanted to make better decisions in its product roadmap and manage its feature ideas. The RICE pri…

Use These 4 In-App Marketing Tactics to Engage More Users

However, months after your mobile app’s release, you notice a recurrent problem: customers aren’t engaging with your app. That’s when you’ll need an effective in-app marketing strategy. In-app marketing refers to any message or marketing campaign that you send to active users whi…

What Is A Customer Success Specialist And What Do They Do?

Image Source: Unsplash “If we don’t have successful customers, we can’t have a successful business,” said Jamie Domenici in a blog post when she served as the global SVP of customer adoption at Salesforce. But how do you make sure your customers are successful? By devoting someon…

How To Write A Positioning Statement (With Examples)

Image Source: Unsplash A positioning statement explains briefly how your mobile app solves the needs of your target user and aligns your internal team on how to move forward. The statement sets the foundation for your marketing efforts and how you want the market to perceive your…

4 Best Mobile User Acquisition Tactics To Attract New App Users

Unsplash You could develop and release the best app in the world. But if you’re not promoting and marketing your app to boost awareness, you’re shooting yourself in the foot. Mobile acquisition is an integral part of managing a mobile app. Without any users, you don’t have an app…

What Is A Soft Launch And Why Is It Important For Your App?

Image Source So you have an app, but it’s not ready to go to market. You first need feedback from users to tell you what’s working and what’s not. And how do you do it? By soft-launching your app before going into a full release. A soft launch is a strategy that involves releasin…

Measure These 5 Metrics To Improve Your Mobile App Adoption

Image Source Your mobile app’s success depends on how well you can get users to adopt your product and stick around. User adoption refers to the process a mobile app user goes through to become accustomed to an app and start using it repeatedly. According to angel investor Andrew…

4 Customer Winback Tactics to Re-engage Inactive Users

Image Source The average consumer has 40 apps installed on their phone, according to research by Simform, and is inactive on more than half of them. That’s over 20 apps that acquired an interested user but lost that user sometime after the app download. Those apps could spend res…

What is a Social Learning Management System?

Learning management systems (LMS) enable businesses to house and distribute important documents. Unlike a traditional file sharing service, an LMS platform is dynamic and capable of streamlining critical processes. Many businesses leverage an LMS to automate employee onboarding, …

4 Ways To Optimize Remote Communication

Image As the world slowly finds a way out of the COVID-19 pandemic, remote work is here to stay. According to Upwork’s Future Workforce Report, businesses expect 58% of their workforce to be fully remote within the next five years. However, the rise of remote work comes with a ne…

How to Build a Fitness App

But do we stick to them? While you likely know the answer to that question, you may not know the “why” behind it. Research shows that 43% of people give up only one month after setting a fitness-related goal — with the top reasons for this outcome centered around one common denom…

4 Different Ways to Conduct User Segmentation

Image Source Over 66% of customers expect your company to fully understand their needs. The tricky thing is those needs will be completely different from user to user, since not all mobile app customers are the same. User segmentation can help you better understand those customer…

Build vs. Buy: What Product Managers Must Consider Before Developing Activity Feeds

When successfully integrated, you can leverage your activity feed to increase your app’s user engagement and retention rates while lowering customer acquisition costs (CAC). But before you can enjoy a performance boost, you must first decide whether to build your activity feed so…

How to Create a User Adoption Strategy

Image Source Getting new users to sign up for your app means nothing if you can’t keep them engaged. You need users who will return to your app for more if you want long-term success. In fact, according to research from Localytics, 73% of mobile users will either delete an app or…

7 Ways to Increase App Engagement

Image Source Keeping users engaged is a critical challenge for many mobile apps. According to research by Upland, 25% of users stop using an app after just one day. It’s not enough to focus on driving the most users to your mobile app. Without an app engagement strategy, users wi…

7 Key Practices For an Effective Customer Engagement Strategy

It’s not enough to sell a fantastic product — delivering an excellent customer experience matters just as much. According to Salesforce research, 80% of customers believe that their experience with a company is as important as the products they sell. You need an effective custome…

Unreal vs. Unity for Beginners: Choosing the Best Gaming Engine

Thanks to their low barrier to entry, Unreal Engine and Unity are now two of the most popular choices beloved by indie studios and AAA game developers alike. The low-to-no pricing structure of these game engines managed to revolutionize the industry in a matter of years, convinci…

User Research Methods for Each Stage of Product Development

Image Source As Ralf Speth, CEO at Jaguar, says: “If you think good design is expensive, you should look at the cost of bad design.” In all business decisions, failure to anticipate a customer’s expectations can end in disaster. For example, do you remember New Coke? Tropicana’s …

6 Ways to Use Ecommerce Personalization to Drive More Sales (With Examples!)

Image Source Personalization has become the gold standard in ecommerce. According to research from Epsilon, 80% of customers feel more motivated to purchase from a brand if it offers a more personalized experience. Ecommerce personalization involves tailoring your messaging, cont…

Quill Shutting Down: 4 Ways to Choose a Tech Vendor For Longterm Growth

Quill, a software company that aimed to be a more focused and productive version of Slack, was recently purchased by Twitter to improve the social media platform’s direct message experience. Launched in February 2021, Quill was up and running for just 10 months before announcing …

Best Feature Prioritization Methods for Better Product Development

Image Source As a product manager, you’ll have to deal with the dilemma of getting many feature requests from different departments on what needs to be in the roadmap. But the problem is, you won’t be able to act on every request. So, to manage the long list of possible features,…

Maximize Each User Interview with These 11 Customer Discovery Questions

User interviews are an excellent approach to product discovery. Speaking to customers directly helps you collect valuable insights on their needs, so you can figure out whether your product ideas match their expectations. However, running compelling customer interviews involves m…

6 Ways To Use In-App Messaging (And How They’ll Help You)

Keeping users hungry for more is critical to your product’s success. To do so, you must communicate with them effectively to catch their attention and give them reasons to come back. That’s where in-app messaging comes in. In-app messaging is contextual and is comprised of real-t…

Create User-Retaining Products in 4 Steps With the Hook Model

Image Source And at the end goal of each habit, there is a reward. For example, when we drink our sip of coffee in the morning, we feel energized and ready to tackle our tasks for the day. Or, when we feel stressed, we might decide to meditate as a way to calm ourselves down.

How to Deliver Better Data-Driven Marketing with Product Analytics

How to Deliver Better Data-Driven Marketing with Product Analytics Image Source Data is the product marketer’s best friend. Leveraged correctly, it gets rid of any guessing on the motivations of your target user, so you can launch and test marketing campaigns that deliver the bes…

The Ultimate Guide to Conversational Banking

This guiding tenant has worked its way into the customer support space, creating the concept of conversational banking. The biggest challenge facing banks today is customer retention. Customer acquisition costs (CAC) are at a record high, and so are their expectations. Our cultur…

Market Validation: How to Test Your Product Idea Throughout Development

Image Source Each year, thousands of startups launch products that they’re convinced will change the world. However, few of them will find success; according to a report by Startup Genome, only 1 out of 12 startups succeed in the long run. As a product manager, a danger you must …

Telemedicine Software Development: 3 Key Elements of an Optimized Customer Experience

Image Source Modern technology has fueled the success of telemedicine, which allows doctors to treat and diagnose their clients from home, even if they’re thousands of miles away. Statista expects the telemedicine market to reach a whopping $459 billion by 2030. Telemedicine comb…

How to Optimize SaaS Customer Support for a Better User Experience

Image Building an exceptional SaaS product is just the first step to optimizing the user experience. For customers to get the most from your platform, you also need to provide them with quality support that leads to success. That’s because your SaaS customer support has a signifi…

A Guide to Building Better Solutions with Product Design

Product design is the backbone of the tech we use every day — our computers, our phones, and our apps. It’s everything that happens behind the scenes to ensure products provide the most value to their users. It’s a process that helps you confirm you’re solving a real problem in t…

How to Ace Your PM Interview with the CIRCLES Method

The role of a product manager is to identify user needs and prioritize features in the product that will meet those expectations. It’s why companies that are recruiting will ask you design questions during PM interviews to test your ability to solve challenges, pitch a solution, …

How PMs Can Use Bloom’s Taxonomy to Learn About a New Product

This article is geared towards product managers who have found themselves inheriting a new product, whether that be from changing companies, taking over a new product line within your company, or something else entirely. It is written for more technical SaaS products (such as Str…

5 Different Types of Product Owners You’ll Meet

During agile development (or Scrum), product owners manage all the tasks, processes, and workflows. They oversee each sprint and make sure that the developer team progresses toward turning the product vision into reality. The product owner is responsible for maximizing the produc…

Product-Market Fit: The Key to Differentiating Yourself From the Competition

If you’re in the startup world, you probably worship at the altar of product-market fit. It’s the #1 obsession for many startup entrepreneurs who want to position their product for success. “In my view, product/market fit is the most important thing to get right as a startup,” sa…

A Guide to Impact Mapping (With Examples!)

The best way to approach product development is not to pursue every feature someone proposes just because it seems like a good idea. Instead, the key is to focus on the features that will make the most significant impact on your goals. Impact mapping is a tool for product develop…

How to Mindfully Say No to Internal & External Stakeholders

A product manager will have to juggle different and sometimes competing requests from internal and external stakeholders. For example, the sales team wants you to include as many features as possible, the engineers want to set realistic goals, and the C-suite pressures you to del…

12 Best Fintech APIs

Can you remember the last time you visited a brick-and-mortar bank? Neither can we. Chances are that the majority of your banking, stock trading, peer-to-peer payments, and cryptocurrency activity is now completed through an app or website. Financial technology, commonly known as…

How to Measure & Understand Mobile Analytics

So you’ve designed and released a great mobile app. But your work isn’t over; in fact, it’s just beginning. The next step is to measure how well users respond to it and make continuous adjustments based on data for long-term success. To improve your mobile app and retain more use…

15 Global Projects Built with Stream’s Maker Account

When we released the free Stream Maker Account in March 2021, we hoped that qualifying early-stage tech entrepreneurs, students, hobbyists, and coders would use our activity feed and chat APIs to help put their ideas into action. After nearly six months, we’re blown away by the b…

The 11 Best Books for Product Managers to Grow in Their Careers

The best way to grow in your career as a product manager is to get advice from mentors whom you admire. As the saying goes: “Fools learn from their own mistakes, while wise men learn from the mistakes of others.” Learning about the experiences of other successful product managers…

Top 5 Reasons for Customer Churn (and How to Fix It!)

So your team of marketers, developers, and salespeople worked hard to launch your product, and you’re starting to see the results. Your list of subscribers is exploding, you’re bringing in new revenue, and users are upgrading their memberships. So far, so good, right? However, af…

How to Optimize User Onboarding in 9 Steps

It’s five to 25 times more expensive to acquire new users then to retain existing ones. So your product team should be continually thinking of ways to reduce churn rate and retain more users. Keeping customers long-term starts with onboarding them correctly. The user onboarding p…

15 Best Product Management Tools for Every Stage of Development

Building a great product is no easy feat. From prototyping to planning out your roadmap, product managers will need to use different tools for each step of the way. Building a software product is like building your own canoe: if you don’t have the right tools for each part of the…

What Customers Are Saying About Stream’s APIs

Stream enables thousands of companies, from small startups to enterprise corporations, to easily integrate chat and activity feed functionality into their software products. Increased engagement, improved user experience, and elevated app stickiness are just several of the many b…

A Simple User Story Template & How to Use It

For your product to be successful, you need to identify your users’ needs at every stage of their journey. According to Salesforce, 76% of SaaS customers expect brands to have a well-rounded understanding of their needs and wants. For example, let’s say you’re running a workplace…

15 User Story Examples You Can Use to Model For Your Product

The user’s product journey consists of various stages. And if there’s friction at any point, you might just lose your customer for good. That’s where user stories come in. They’re an essential element of the agile methodology and help you better understand the user’s expectations…

User Stories Are The Key to Building More Valuable Products for Your Customers

Building a product that retains users starts by understanding their needs. If not, you’ll just have a product with plenty of fancy features but doesn’t really solve the challenges of your user. How can product managers better understand the product experience from the user’s pers…

3 Lessons From Behavioral Economics For Product Management

Like classical economists before us, as product managers we often assume that users engaging with our applications are perfectly logical. Often both web applications and modern economic policies depend on a “homo-economicus,” or in other words, a completely rational user. However…

User Story Mapping Templates & Examples to Guide Your Team

Creating the best product for your audience consists of understanding each step of the user journey. That way, you can prioritize your work and releases effectively. User story mapping is an effective strategy to guide your team and understand users’ needs throughout the product …

How to Write User Stories to Guide Your Product Development Process

User stories help product teams of all sizes conceptualize the product experience and understand users’ needs. On top of that, they also align teams on shared product goals and improve collaboration. However, agile product teams need to know how to write user stories correctly in…