Product: General

How PMs Can Use Bloom’s Taxonomy to Learn About a New Product

This article is geared towards product managers who have found themselves inheriting a new product, whether that be from changing companies, taking over a new product line within your company, or something else entirely. It is written for more technical SaaS products (such as Str…

5 Different Types of Product Owners You’ll Meet

During agile development (or Scrum), product owners manage all the tasks, processes, and workflows. They oversee each sprint and make sure that the developer team progresses toward turning the product vision into reality. The product owner is responsible for maximizing the produc…

Product-Market Fit: The Key to Differentiating Yourself From the Competition

If you’re in the startup world, you probably worship at the altar of product-market fit. It’s the #1 obsession for many startup entrepreneurs who want to position their product for success. “In my view, product/market fit is the most important thing to get right as a startup,” sa…

A Guide to Impact Mapping (With Examples!)

The best way to approach product development is not to pursue every feature someone proposes just because it seems like a good idea. Instead, the key is to focus on the features that will make the most significant impact on your goals. Impact mapping is a tool for product develop…

How to Mindfully Say No to Internal & External Stakeholders

A product manager will have to juggle different and sometimes competing requests from internal and external stakeholders. For example, the sales team wants you to include as many features as possible, the engineers want to set realistic goals, and the C-suite pressures you to del…

12 Best Fintech APIs

Can you remember the last time you visited a brick-and-mortar bank? Neither can we. Chances are that the majority of your banking, stock trading, peer-to-peer payments, and cryptocurrency activity is now completed through an app or website. Financial technology, commonly known as…

How to Measure & Understand Mobile Analytics

So you’ve designed and released a great mobile app. But your work isn’t over; in fact, it’s just beginning. The next step is to measure how well users respond to it and make continuous adjustments based on data for long-term success. To improve your mobile app and retain more use…

15 Global Projects Built with Stream’s Maker Account

When we released the free Stream Maker Account in March 2021, we hoped that qualifying early-stage tech entrepreneurs, students, hobbyists, and coders would use our activity feed and chat APIs to help put their ideas into action. After nearly six months, we’re blown away by the b…

The 11 Best Books for Product Managers to Grow in Their Careers

The best way to grow in your career as a product manager is to get advice from mentors whom you admire. As the saying goes: “Fools learn from their own mistakes, while wise men learn from the mistakes of others.” Learning about the experiences of other successful product managers…

Top 5 Reasons for Customer Churn (and How to Fix It!)

So your team of marketers, developers, and salespeople worked hard to launch your product, and you’re starting to see the results. Your list of subscribers is exploding, you’re bringing in new revenue, and users are upgrading their memberships. So far, so good, right? However, af…

How to Optimize User Onboarding in 9 Steps

It’s five to 25 times more expensive to acquire new users then to retain existing ones. So your product team should be continually thinking of ways to reduce churn rate and retain more users. Keeping customers long-term starts with onboarding them correctly. The user onboarding p…

15 Best Product Management Tools for Every Stage of Development

Building a great product is no easy feat. From prototyping to planning out your roadmap, product managers will need to use different tools for each step of the way. Building a software product is like building your own canoe: if you don’t have the right tools for each part of the…

What Customers Are Saying About Stream’s APIs

Stream enables thousands of companies, from small startups to enterprise corporations, to easily integrate chat and activity feed functionality into their software products. Increased engagement, improved user experience, and elevated app stickiness are just several of the many b…

A Simple User Story Template & How to Use It

For your product to be successful, you need to identify your users’ needs at every stage of their journey. According to Salesforce, 76% of SaaS customers expect brands to have a well-rounded understanding of their needs and wants. For example, let’s say you’re running a workplace…

15 User Story Examples You Can Use to Model For Your Product

The user’s product journey consists of various stages. And if there’s friction at any point, you might just lose your customer for good. That’s where user stories come in. They’re an essential element of the agile methodology and help you better understand the user’s expectations…

User Stories Are The Key to Building More Valuable Products for Your Customers

Building a product that retains users starts by understanding their needs. If not, you’ll just have a product with plenty of fancy features but doesn’t really solve the challenges of your user. How can product managers better understand the product experience from the user’s pers…

3 Lessons From Behavioral Economics For Product Management

Like classical economists before us, as product managers we often assume that users engaging with our applications are perfectly logical. Often both web applications and modern economic policies depend on a “homo-economicus,” or in other words, a completely rational user. However…

User Story Mapping Templates & Examples to Guide Your Team

Creating the best product for your audience consists of understanding each step of the user journey. That way, you can prioritize your work and releases effectively. User story mapping is an effective strategy to guide your team and understand users’ needs throughout the product …

How to Write User Stories to Guide Your Product Development Process

User stories help product teams of all sizes conceptualize the product experience and understand users’ needs. On top of that, they also align teams on shared product goals and improve collaboration. However, agile product teams need to know how to write user stories correctly in…

How to Build a Rockstar Product Management Team

Savvy hiring managers know that talent alone isn’t enough to make a solid team. Rather, each employee’s commitment to a unified effort is arguably more important than individual experience to reach business objectives. Such traits are cornerstone attributes that Olivia Ryan, soft…

7 Ways to Collect Customer Feedback to Step Up Your Product

Every PM knows that their success depends on developing products that align with users’ expectations and needs. However, over 49% of product managers report struggling to validate whether or not the product they’re building fits the needs of their market. That’s why you need to g…

How This CPO Approaches the Buy vs. Build Decision for Software Components

Adding new functionality to a product can be a time-consuming process that requires a knowledgeable engineering team and significant resources to solidify long-term stability. And certain features — especially those requiring real-time infrastructure — can be costly and difficult…

How to Measure User Retention Throughout The Product Experience

How to Measure User Retention Throughout The Product Experience Building a successful SaaS company isn’t just about acquiring new customers—you also have to retain your existing users. According to astudy by Bain & Company, boosting customer retention by just 5% can lead to at le…

An Introduction to Objectives & Key Results (OKRs)

What do Google and Microsoft have in common? They use the same framework to align their team, focus on their goals, and measure their progress: Objectives and Key Results (OKRs). Implementing OKRs can be a game-changer for your team’s performance by turning abstract goals into me…

Our Complete 7-Step Guide to User Story Mapping

The more you understand your customer’s user journey, the better you can tailor your product to fit their needs. However, that often feels easier said than done. Many product managers still use outdated single-list product backlogs—which are just to-do lists—that don’t help PMs p…

Task Management Strategy: 7 Tactics for Prioritizing Your Work and Getting More Done

As a product manager, your schedule is limited, and you can’t drive your SaaS company’s success by doing everything on your own. According to Gallup, leaders who know how to delegate tasks to their team effectively drive 33% more revenue for their business. But you can’t become a…

A Guide To Using the SMART Method To Reach Your Product Goals

According to research by Product School, one of the top three reasons product managers quit is lack of clarity in their role. With so many tasks at hand but no clear direction on where to go, it’s not easy for product managers to find the best way to lead their team. To build a s…

8 Essential Podcasts for Product Managers

There are many resources such as books, webinars, blogs, and online courses that can help product managers improve their skills. But for time-pressed PMs, listening to podcasts is a key way to develop new ideas, learn tips from experienced product managers at top tech organizatio…

What Are User Stories & How Do They Help Your Team?

Human beings have told stories for almost as long as we’ve been able to communicate. They connect us, create shared narratives, share complex information, and build understanding between otherwise disparate groups. That’s why storytelling is still one of the best ways to build em…

The 14 Product Manager Skills You Need to Build a Better Product Team

Product managers have one of the most critical roles in a SaaS company, with a lot of weight on their shoulders. On top of keeping customers satisfied with their company’s product, they’ll also be in charge of cross-collaboration between different departments. Product managers th…

The Product Launch Checklist for Data-Driven Product Organizations

Updating and building a product that customers will love can be a fulfilling experience. But all your hard work will go to waste if you have no clue how to promote your upcoming product to your target customer. That’s why you must follow a product launch checklist to ensure you’r…

7 Ways to Level Up Your Product Experience Management Process

Productivity and getting tasks done in a timely matter are common issues among product managers. According to a report by Product Management Festival, product managers struggle with three things: achieving goals (56%), lack of time (50%), and lack of clarity in their role (35%). …

15 Stream Maker Account Projects We Love

Stream now has over 100 employees around the globe, but we started small, with co-founders Thierry Schellenbach and Tommaso Barbugli cranking code in cafes. Stream couldn’t have become the multinational company it is today without the guidance of dedicated mentors, seed investors…

Product Manager vs. Product Owner: What’s the Difference and Does It Matter?

Who owns product at your company? When so much of your success relies on your ability to deliver continual value to customers through the product experience, it’s important to have someone guide the team. The product manager vs. product owner conundrum makes determining ownership…

12 Top Dating App APIs

Dating app usage is at an all-time high. In 2019, half of Americans ages 18-29 and 38% ages 30-49 used a dating app at least once. To meet growing demand, over the past two decades dating app companies expanded from just a few early options, such as Match.com and eHarmony, to ove…

Product Manager vs. Project Manager: What’s the Difference And How Do They Work Together?

There’s only such much work you can accomplish in one day. Setting boundaries for yourself and your team goes a long way toward building effective workflows, but there will always be bleed-through between job descriptions. The most susceptible positions to this crossover are prod…

How Effective Product Managers Create Structure In Their Day

Product managers connect with almost every team over the course of a day—with the goal of streamlining how everyone works together. Developers need feature requirements. Marketers need a positioning statement. And customer support needs education on how that feature solves an exi…

3 Keys to In-App Chat Success in India: Low Latency, Data Privacy, & Offline Support

Explosive growth in India’s digital economy creates a promising opportunity there for app developers, with some reports estimating the sector’s value at over $1 trillion by 2025. It’s a particularly exciting market for those working to deliver the next generation of great in-app …

5 Ways to Prioritize Your Engineers’ Time

Likely one of your company’s most valuable resources, your engineering team works hard to bring your product vision to life by building new features, adding crucial functionality, improving UX/UI, and more. Understanding, respecting, and prioritizing your engineers’ time is param…

How to Choose the Right Product Roadmap to Guide Your Team

Guiding your team through each step of the product development life cycle requires a clear sense of direction, consistent communication, and well-defined objectives. If any of these aspects are lacking, that causes unnecessary confusion and makes it almost impossible to hit your …

8 Ways to Boost User Engagement Throughout the Product Experience

Product growth doesn’t just depend on acquiring new users; it also depends on engaging the ones you have and delivering an exceptional experience. Companies with fully engaged customers have a 55% higher share of revenue and 63% lower customer churn. You can optimize your user en…

10 Ways to Nail Your Next Product Launch

New product launches have to move the needle for a number of objectives—they need to add value for current customers, entice interested leads to learn more about your brand, and make a positive impact on high-level company goals. The ability to nail these objectives with a single…

The Product Release Can Make or Break Your Product Experience

To drive the best results for your company, it’s not enough to just develop an amazing product. How you plan to launch the product and get it out to your audience matters just as much. A product release plan is what could make or break the success of your product. It’s what helps…

The 10 Product Metrics You Need to Track Right Now

Even if you think metrics are boring, you know that they’re essential. Product metrics are your window into all the critical touch points along the customer lifecycle. They help you contextualize the customer experience for your team and provide insight into how your products imp…

14 Top Fitness & Wellness APIs

We ask a lot of our fitness and wellness apps. While some of them log our meals’ macronutrients to keep diets on track, other apps track the pace of our weekend hike. Fitness and wellness apps keep us motivated, connect us with people who share similar fitness goals, and provide …

Product Experience Can Make or Break Your Customer Relationships

Customer relationships are the foundation of your business. When it really comes down to it, they’re more than just a source of revenue or a sounding board for feedback—solving customers’ problems is the primary reason your business even exists. Their loyalty and support are how …

How to Build a Niche Community

What does the motorcycle maker Harley-Davidson and the bicycle clothes manufacturer Rapha have in common? It’s not that both brands make products involving two wheels. The commonality is that both companies cultivate strong communities through a combination of in-person events, c…

11 Top APIs for Virtual Events

Dozens of new virtual event platforms launched at breakneck speed in 2020 to support the many events transitioning in-person gatherings to digital. Even established virtual event platforms geared into development mode in early 2020 to add competitive features and functionality (t…

A Concrete Product Planning Process is The Key to Faster Product Releases

A lot of moving parts need to come together to bring a new product or feature to market. There are individual components to build, schedules to align, marketing campaigns to create — each requiring a considerable amount of work from your team. That’s why it’s no surprise that onl…

How to Build a Chat or Messaging App: The Ultimate Guide

Since the introduction of first-gen consumer messaging apps like AIM in the 1990s, chat has solidified its role as a mainstream method of communication. In many situations, users choose chat or instant messaging apps over other ways of contacting each other. Chat’s asynchronous n…