Product: General

The Ultimate Guide to HIPAA Compliant Video Conferencing

What is HIPAA?  The Health Insurance Portability and Accountability Act (HIPAA) of 1996 protects patient privacy and provides easy access to their medical records. While medical appointments are typically held in person, the telehealth industry has boomed over the past few years.…

6 APIs That Improve Your Online Marketplace

To help you out, we’ve listed our top picks of the best APIs you can use to build the best online marketplace possible. These APIs will help improve your customer engagement and retention by optimizing the most critical aspects of your online marketplace, from the second the cust…

How to Optimize the Remote Employee Experience in 2022

The shift from office to home has called for a rearrangement of employee engagement strategies, communication channels, and company dynamics so employees can acclimate to a new office landscape. In a remote workspace, improving the employee experience (EX) means relying on new te…

4 Proven Ways To Increase Daily Active Users (DAU)

It’s a helpful pulse check on the growth of a product and trends in user behavior. And it gives insight into how many people check your product and the perceived value from the interaction. But keep in mind that not all apps should use DAU as a measure of success. This is because…

How to Create Effective User Scenarios: A Step-by-Step Guide

The combination of data and storytelling is a powerful one. Steve Jobs once said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” A user scenario is a tool to imagine a user’s…

4 App Features to Keep Users Engaged

Did you know that 71% of app users churn in the first ninety days after downloading an app? Keeping users engaged can be tough, especially when time is precious and users are impatient to resolve actions quickly. Yet, making the effort to include features for user engagement is i…

10 Best Video Calling APIs: Benefits & Features

What was once a safety precaution, remote medical appointments, events, classrooms, and meetings are now popular and even preferred alternatives to in-person communication and transacting. Your app will need to incorporate an element of video chat to stay competitive. Luckily, vi…

Mobile App APIs: The Key to Easy Development & Quality UX

While the benefit of these standalone functionalities is clear, there are plenty of solutions working behind the scenes, like social preferences, geo-location, and usage history that enhance UX even more. Mobile APIs make these advancements possible and affordable for engineers t…

5 Ways Experienced App Developers Avoid Bad UX Design

However, as Steve Jobs said, “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Ultimately, your app’s UX design will be what converts repetitive and engaged users. A good UX design caters to a customer’s needs by enhancing …

4 Ways to Conduct a Customer Sentiment Analysis

If users feel dissatisfied or have bad experiences with your product for too long without checking in with how the user is doing, they’ll leave before you can make the improvements they want. In fact, according to research by Zendesk, 76% of customers are willing to switch to a c…

What Are Vanity Metrics (And How to Identify Them?)

But you need to identify them. Otherwise, you could be tracking or prioritizing metrics that don’t actually help you improve your app’s performance. In some cases, only looking at these vanity metrics can make you collect misleading insights about your target user. This blog post…

What Is Your “North Star Metric?” (And How to Find It)

A north star metric is a company’s primary metric to measure its app’s success. Sean Ellis, entrepreneur and founder of GrowthHackers, was the first person to coin the term. “The North Star Metric is the single metric that best captures the core value that your product delivers t…

Trust and Safety: Reduce Risk on Your Platform

It is the responsibility of online platforms to create a safe environment its users can trust, enjoy, and recommend to others. When businesses fail to moderate user-generated content, they risk alienating their audience and contributing to churn. Many businesses are looking to Tr…

How to Identify Your Power Users (And How to Keep Them)

And user retention is low. Within a month of downloading an application, somewhere between 87% and 97% of its users will abandon it. The key to mitigating this high risk of churn? Meet the needs of the app’s users. But when it comes time to make advancements to the app, not all u…

How to Run Churn Analysis (And Retain More Users)

However, too much churn could signify something wrong with your app experience. As Lincoln Murphy, founder of Sixteen Ventures, says: “Churn is a symptom of a deeper, underlying disease; that disease is a failure to ensure your customers achieve their Desired Outcome.” Also, chur…

How to Use the RICE Score Model to Prioritize App Features

The RICE score model is a feature prioritization technique that helps you make better decisions for your roadmap based on various factors. Intercom first developed the method when it wanted to make better decisions in its product roadmap and manage its feature ideas. The RICE pri…

Use These 4 In-App Marketing Tactics to Engage More Users

However, months after your mobile app’s release, you notice a recurrent problem: customers aren’t engaging with your app. That’s when you’ll need an effective in-app marketing strategy. In-app marketing refers to any message or marketing campaign that you send to active users whi…

What Is A Customer Success Specialist And What Do They Do?

Image Source: Unsplash “If we don’t have successful customers, we can’t have a successful business,” said Jamie Domenici in a blog post when she served as the global SVP of customer adoption at Salesforce. But how do you make sure your customers are successful? By devoting someon…

How To Write A Positioning Statement (With Examples)

Image Source: Unsplash A positioning statement explains briefly how your mobile app solves the needs of your target user and aligns your internal team on how to move forward. The statement sets the foundation for your marketing efforts and how you want the market to perceive your…

4 Best Mobile User Acquisition Tactics To Attract New App Users

Unsplash You could develop and release the best app in the world. But if you’re not promoting and marketing your app to boost awareness, you’re shooting yourself in the foot. Mobile acquisition is an integral part of managing a mobile app. Without any users, you don’t have an app…

What Is A Soft Launch And Why Is It Important For Your App?

Image Source So you have an app, but it’s not ready to go to market. You first need feedback from users to tell you what’s working and what’s not. And how do you do it? By soft-launching your app before going into a full release. A soft launch is a strategy that involves releasin…

Measure These 5 Metrics To Improve Your Mobile App Adoption

Image Source Your mobile app’s success depends on how well you can get users to adopt your product and stick around. User adoption refers to the process a mobile app user goes through to become accustomed to an app and start using it repeatedly. According to angel investor Andrew…

4 Customer Winback Tactics to Re-engage Inactive Users

Image Source The average consumer has 40 apps installed on their phone, according to research by Simform, and is inactive on more than half of them. That’s over 20 apps that acquired an interested user but lost that user sometime after the app download. Those apps could spend res…

What is a Social Learning Management System?

Learning management systems (LMS) enable businesses to house and distribute important documents. Unlike a traditional file sharing service, an LMS platform is dynamic and capable of streamlining critical processes. Many businesses leverage an LMS to automate employee onboarding, …

4 Ways To Optimize Remote Communication

Image As the world slowly finds a way out of the COVID-19 pandemic, remote work is here to stay. According to Upwork’s Future Workforce Report, businesses expect 58% of their workforce to be fully remote within the next five years. However, the rise of remote work comes with a ne…

How to Build a Fitness App

But do we stick to them? While you likely know the answer to that question, you may not know the “why” behind it. Research shows that 43% of people give up only one month after setting a fitness-related goal — with the top reasons for this outcome centered around one common denom…

4 Different Ways to Conduct User Segmentation

Image Source Over 66% of customers expect your company to fully understand their needs. The tricky thing is those needs will be completely different from user to user, since not all mobile app customers are the same. User segmentation can help you better understand those customer…

Build vs. Buy: What Product Managers Must Consider Before Developing Activity Feeds

When successfully integrated, you can leverage your activity feed to increase your app’s user engagement and retention rates while lowering customer acquisition costs (CAC). But before you can enjoy a performance boost, you must first decide whether to build your activity feed so…

How to Create a User Adoption Strategy

Image Source Getting new users to sign up for your app means nothing if you can’t keep them engaged. You need users who will return to your app for more if you want long-term success. In fact, according to research from Localytics, 73% of mobile users will either delete an app or…

What is App Engagement + 7 Proven Ways to Increase It

Fifty-one percent of apps are downloaded because of friends and family referrals. However, this marvelous marketing by word-of-mouth only works because users find value in engaging with your application. But driving user engagement can be tricky, especially with the unlimited app…

7 Key Practices For an Effective Customer Engagement Strategy

It’s not enough to sell a fantastic product — delivering an excellent customer experience matters just as much. According to Salesforce research, 80% of customers believe that their experience with a company is as important as the products they sell. You need an effective custome…

Unreal vs. Unity for Beginners: Choosing the Best Gaming Engine

Thanks to their low barrier to entry, Unreal Engine and Unity are now two of the most popular choices beloved by indie studios and AAA game developers alike. The low-to-no pricing structure of these game engines managed to revolutionize the industry in a matter of years, convinci…

User Research Methods for Each Stage of Product Development

Image Source As Ralf Speth, CEO at Jaguar, says: “If you think good design is expensive, you should look at the cost of bad design.” In all business decisions, failure to anticipate a customer’s expectations can end in disaster. For example, do you remember New Coke? Tropicana’s …

6 Ways to Use Ecommerce Personalization to Drive More Sales (With Examples!)

Image Source Personalization has become the gold standard in ecommerce. According to research from Epsilon, 80% of customers feel more motivated to purchase from a brand if it offers a more personalized experience. Ecommerce personalization involves tailoring your messaging, cont…

Quill Shutting Down: 4 Ways to Choose a Tech Vendor For Longterm Growth

Quill, a software company that aimed to be a more focused and productive version of Slack, was recently purchased by Twitter to improve the social media platform’s direct message experience. Launched in February 2021, Quill was up and running for just 10 months before announcing …

Best Feature Prioritization Methods for Better Product Development

Image Source As a product manager, you’ll have to deal with the dilemma of getting many feature requests from different departments on what needs to be in the roadmap. But the problem is, you won’t be able to act on every request. So, to manage the long list of possible features,…

Maximize Each User Interview with These 11 Customer Discovery Questions

User interviews are an excellent approach to product discovery. Speaking to customers directly helps you collect valuable insights on their needs, so you can figure out whether your product ideas match their expectations. However, running compelling customer interviews involves m…

6 Ways To Use In-App Messaging (And How They’ll Help You)

Keeping users hungry for more is critical to your product’s success. To do so, you must communicate with them effectively to catch their attention and give them reasons to come back. That’s where in-app messaging comes in. In-app messaging is contextual and is comprised of real-t…

Create User-Retaining Products in 4 Steps With the Hook Model

Image Source And at the end goal of each habit, there is a reward. For example, when we drink our sip of coffee in the morning, we feel energized and ready to tackle our tasks for the day. Or, when we feel stressed, we might decide to meditate as a way to calm ourselves down.

How to Deliver Better Data-Driven Marketing with Product Analytics

How to Deliver Better Data-Driven Marketing with Product Analytics Image Source Data is the product marketer’s best friend. Leveraged correctly, it gets rid of any guessing on the motivations of your target user, so you can launch and test marketing campaigns that deliver the bes…

The Ultimate Guide to Conversational Banking

This guiding tenant has worked its way into the customer support space, creating the concept of conversational banking. The biggest challenge facing banks today is customer retention. Customer acquisition costs (CAC) are at a record high, and so are their expectations. Our cultur…

Market Validation: How to Test Your Product Idea Throughout Development

Image Source Each year, thousands of startups launch products that they’re convinced will change the world. However, few of them will find success; according to a report by Startup Genome, only 1 out of 12 startups succeed in the long run. As a product manager, a danger you must …

Telemedicine Software Development: 3 Key Elements of an Optimized Customer Experience

Image Source Modern technology has fueled the success of telemedicine, which allows doctors to treat and diagnose their clients from home, even if they’re thousands of miles away. Statista expects the telemedicine market to reach a whopping $459 billion by 2030. Telemedicine comb…

How to Optimize SaaS Customer Support for a Better User Experience

Image Building an exceptional SaaS product is just the first step to optimizing the user experience. For customers to get the most from your platform, you also need to provide them with quality support that leads to success. That’s because your SaaS customer support has a signifi…

A Guide to Building Better Solutions with Product Design

Product design is the backbone of the tech we use every day — our computers, our phones, and our apps. It’s everything that happens behind the scenes to ensure products provide the most value to their users. It’s a process that helps you confirm you’re solving a real problem in t…

How to Ace Your PM Interview with the CIRCLES Method

The role of a product manager is to identify user needs and prioritize features in the product that will meet those expectations. It’s why companies that are recruiting will ask you design questions during PM interviews to test your ability to solve challenges, pitch a solution, …

How PMs Can Use Bloom’s Taxonomy to Learn About a New Product

This article is geared towards product managers who have found themselves inheriting a new product, whether that be from changing companies, taking over a new product line within your company, or something else entirely. It is written for more technical SaaS products (such as Str…

5 Different Types of Product Owners You’ll Meet

During agile development (or Scrum), product owners manage all the tasks, processes, and workflows. They oversee each sprint and make sure that the developer team progresses toward turning the product vision into reality. The product owner is responsible for maximizing the produc…

Product-Market Fit: The Key to Differentiating Yourself From the Competition

If you’re in the startup world, you probably worship at the altar of product-market fit. It’s the #1 obsession for many startup entrepreneurs who want to position their product for success. “In my view, product/market fit is the most important thing to get right as a startup,” sa…

A Guide to Impact Mapping (With Examples!)

The best way to approach product development is not to pursue every feature someone proposes just because it seems like a good idea. Instead, the key is to focus on the features that will make the most significant impact on your goals. Impact mapping is a tool for product develop…